Category: Features

Digital remarketing tips

August 13, 2018

As the tools to buy and sell used cars online continue to evolve, dealers need to get a handle on which tools and platforms best serve their market. Success in today’s used vehicle business requires all the usual approaches: digital …

The training advantage

August 13, 2018

With the proliferation of technology in today’s vehicles, and with so many models available, manufacturers are providing more help than ever to arm their front line sales teams. Canadian auto dealer talks to two OEMs to find out what they …

Driving the future

August 13, 2018

It’s an annual rite of passage for the community of Barrie and for students at the Automotive Business School of Canada (ABSC): the Georgian Auto Show. With this year’s theme “Drive the Future,” the largest outdoor student-run auto show in …

Puttin’ on the Ritz

August 13, 2018

Sales of super luxury vehicles show no signs of slowing down. The popularity of the segment has also prompted a major expansion for Grand Touring Automobiles in Toronto, Ontario. GTA has moved into a stunning, new facility — a 141,000-square-foot, …

Great debut for ACE event

June 7, 2018

[Best_Wordpress_Gallery id=”58″ gal_title=”ACE”] The reviews are in for the first Automotive Conference & Expo (ACE) that was held in April at the Fallsview Casino in Niagara Falls, Ont. — it was a hit and should be held again next year. …

CADEX 2018

June 7, 2018

[Best_Wordpress_Gallery id=”56″ gal_title=”CADEX 2018″] Canadian auto dealer was in Halifax for the NSADA’s CADEX event. Read our event recap. Mark Buzzell Keynote Mark Buzzell, President and CEO of Ford Motor Company of Canada, kicked off the sixth annual CADEX conference …

Convert elusive digital shoppers

Dealer.com Advertising platform blends machine learning technology with digital marketing specialists. Mix one part advanced data science with one part highly-trained digital marketing specialist. That’s Dealer.com Advertising’s formula for success for dealers trying to find online car shoppers who are …

Trends to watch in F&I operations

May 7, 2018

From the implementation of better technology to improving menu presentations and offering greater transparency, F&I is shifting towards a more customer-centric process Learning about finance and insurance options remains one of the least pleasant aspects of the car buying experience …

Digital engagement overload

May 7, 2018

Vendors showcase their digital sizzle at world’s largest digital signage conference and trade show Spending two days walking the aisles of the Digital Signage Expo (DSE 2018) in Las Vegas, Nev. is a sure-fire way to trigger the imagination — …