High turnover, skills shortages and generational shifts mean traditional hiring models no longer work. Experts weigh in on what does. As dealerships across Canada struggle to attract and retain employees, industry data suggests the challenge has less to do with …
Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …
Is your dealership safe from hackers and bad actors? There’s a well-known phrase among experts in the cybersecurity industry. Maybe you’ve heard it? It goes something like: Hackers don’t hack. They log in. The situation can be as simple as …
Dealer associations are stepping up efforts to help dealers fill tech shortages Technician shortages remain a reality and a looming threat to businesses in Canada, though efforts to fill these gaps have intensified since our last update in 2024. Back …
An Artificial Intelligence tsunami is on the way. The people that understand how to use the power behind it are going to have a new lease on their careers. The depth of value offered by artificial intelligence to a dealership’s …
Image factory programs evolve, but sticking points remain Auto makers are forever adjusting their factory image programs to address evolving trends, with the latest inspirations coming from electric vehicles, digital retailing, and the eternal quest for a better customer experience. Where …
Interrupting a good book of business is always concerning, but that’s when the opportunity for innovation presents itself There has been a lot of focus on modernizing the Finance & Insurance experience for consumers. But while dealers are using more …
What sales training needs and lacks For some dealers, today’s OEM sales training looks like a fast-forward of the past: technology is evolving quickly and training, whether in-person, online, or through videos, is coming in hot. According to one dealer, …
A settlement has been reached years after a Montréal law firm launched several class action lawsuits against approximately 220 car dealerships in Québec over what they described as deceptive pricing practices. The settlement involved 150 of the dealerships in question …
Canadian auto dealer reached out to several providers of auto theft deterrent and stolen vehicle recovery technology to try to help dealerships better understand their options There are a number of auto-theft deterrent and stolen vehicle recovery technologies that are …
As dealers cope with managing auto theft, or the potential impact of it on their business, action is being taken to curb the issue across Canada — though it is clear more needs to be done. In an interview with Canadian …
New decision-making tools put more choice in the hands of the consumer It’s no secret that retail’s old habits are shifting. Consumers want more transparency and control and they want efficient and modern processes. It’s a tune that Derek Sloan, …
