Articles by: Petrina Gentile

Genesis experiment forges ahead

Genesis experiment forges ahead

November 22, 2017 at 2:19 pm 0 comments

Building a new luxury automotive brand takes guts, skill, and determination. Despite the daunting task, Genesis is attempting the feat. The all-new global premium brand is gearing up to go head-to-head against luxury competitors such as BMW, Mercedes-Benz, and Audi. The budding brand, a division of South Korea’s Hyundai Motor […]

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Bill 104 “disastrous” for dealers, says CADA’s White

Bill 104 “disastrous” for dealers, says CADA’s White

August 16, 2017 at 11:08 am Comments are Disabled

Demand for zero-emission vehicles, or ZEVs, is small in Canada; they account for less than one per cent of total vehicles sales in this country. But one province, Quebec, hopes to change that. Bill 104 is legislation aimed at increasing the number of ZEVs in Quebec in an effort to […]

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Are dealerships the new dinosaurs?

August 4, 2017 at 9:54 am Comments are Disabled

A new report concludes that dealerships will be gone within a decade — Canadian automotive industry experts respond According to a new report published by RethinkX, an independent think tank based in San Francisco, California, car dealerships are set to become extinct within less than a decade. “The report researchers […]

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Dealership extinction report “shortsighted”: CADA

Dealership extinction report “shortsighted”: CADA

June 16, 2017 at 11:27 am Comments are Disabled

Car dealerships are set to become extinct within less than a decade, according to a new report published by RethinkX, an independent think tank based in San Francisco, Calif. But the Canadian Automobile Dealers Association regards the study as not being “thoroughly thought out.” “The report researchers did not look […]

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Women & Automotive: drivers of change

Women & Automotive: drivers of change

June 5, 2017 at 11:58 am Comments are Disabled

Annual forum empowers women to take further leadership strides in automotive Hundreds of people gathered in downtown Toronto for the second annual Women & Automotive Canadian Leadership Forum held on April 5. As the only conference of its kind in Canada, it’s gaining traction, attracting men and women from all […]

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Power players

Power players

May 6, 2017 at 2:16 pm Comments are Disabled

Although few in number, high profile women in the automotive industry are making a big impact Women are shattering the glass ceiling in the automotive industry. Here are a few pioneers breaking barriers in the car business and encouraging other women to do the same. Susan Gubasta, President and CEO, Mississauga […]

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The digital disconnect

The digital disconnect

May 2, 2017 at 9:06 pm Comments are Disabled

Carology event helped dealers navigate ever-changing world of digital marketing The automotive digital landscape keeps shifting drastically. But there’s no need to fear. There are tactics dealers and OEMs can use to stay ahead of the curve. At TRADER Corporation’s second annual “Carology” event at the Canadian International AutoShow in […]

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New CPO merchandising supplier for KIA

New CPO merchandising supplier for KIA

February 27, 2017 at 11:28 am Comments are Disabled

Wheel’s Automotive Dealer Supplies will provide certified pre-owned (CPO) merchandising and marketing materials to Kia Canada, under an agreement that kicks in January 12. Canadian Kia dealers will be able to source Kia-approved merchandising through a branded web portal, while Wheel’s simplifies ordering and distribution by handling the transaction details […]

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Canadian auto dealer