The AI trap
Why your search for the “easy button” is leading you into a dead end Every dealer principal is feeling both excitement and paralysis about Artificial Intelligence. You’re told you need to be “doing AI,” and you’re just looking for an …
Category: AI Strategy
Handling the AI conversation
Dealers attending NADA 2026 heard AI promises everywhere. What should they take seriously now? The AI conversation in automotive accelerated rapidly in 2025. Some dealers moved quickly, others more cautiously. What mattered was whether restraint was deliberate, driven by learning, engagement, …
