Category: Sales Strategies

GOODBYE!

December 2, 2024

Longtime columnist Chris Schulthies is retiring and offers his farewell thoughts I began selling cars in 1986 at Grant Brown Pontiac Buick GMC Cadillac in Toronto. At 22 years of age, this was not a mindful career decision, but a …

It’s always closing time

November 4, 2024

50 per cent of Sales Consultants do not ask for the sale! When beginning a training relationship with a dealer group, at the launch training seminars we poll all attending Sales Consultants with a simple “yes” or “no” question: “Do …

Build a solid training culture

June 3, 2024

Some dealership groups boost training results by creating their own auto group university You spend thousands of dollars each year for technician training, sales training, management / leadership training, customer experience, software training, safety training and more.  Some dealer groups …

Why leasing makes sense for dealers

October 3, 2023

Let’s take a closer look at the bottom line return from leasing vs. financing. According to industry figures, lease penetration nationwide has dropped from 35 per cent down to 20 per cent, the lowest level in the history of leasing. Leasing has also not …