Category: The PR Playbook

Managing a crisis

April 9, 2025

Is your organization prepared or would you be caught off guard?  Sometimes having your company’s name in the news is a great thing, however it can also have the potential to be anything but.  Communication crises can, and often do, …

What is PR and how can it help you?

March 10, 2025

Canadian auto dealer is pleased to introduce our newest columnist, Dustin Woods, who will provide insights gained from more than  20 years in the Canadian automotive media landscape as a journalist and public relations practitioner In our fast-paced, competitive world …