Prime Minister Carney’s auto strategy announcements offered some clarity but left plenty of uncertainty The future of Canada’s automotive industry could well be wrapped up in two announcements made by the Prime Minister a little more than two weeks apart. …
How automotive retail execs can use AI to win the ops battle For the better part of two decades, the dealership growth playbook has been remarkably consistent: more spend, more traffic, more leads. And to be clear, those things still …
A simple delivery-day video strategy can help shape buyer perception, build trust, and extend the sales conversation well beyond the showroom. Pre-framing is an influence tool that allows you to shape someone’s thought process about an event or topic before …
Current economic conditions and consumer buying habits make it a challenging year for Canada’s car dealers. Canadian buying habits are closely tied to the economic conditions of the day. When the economy is thriving and people are confidently employed, spending …
Different demographics require a different approach In my last article we looked at automotive consumer sentiment going into 2026. Afterward, I received a lot of feedback from dealers asking some version of the same question: is this anxiety simply a …
In 2026, dealership general managers face growing complexity — from market volatility and OEM expectations to technology decisions and leading change on the front line. In our last issue, I explored the many different scopes of responsibility a General Manager can …
Dealer principals should make an annual habit of reviewing wills, succession plans, and dealership agreements Every March, around tax time, I pull out my personal plans and documents and review them to ensure that they are still relevant and up …
Everything I learned about the car business, I learned from the Swiss I learned a lot living and working in Switzerland. I remember my first visit for a business meeting. I was waiting for a colleague outside the hotel when I …
After years of disruption, record attendance and high-intent engagement show why auto shows continue to matter For a while, I’ll admit, I wondered what the future held for the traditional auto show. The Vancouver International Auto Show had been on …
Why modern automotive sales live or die on connection In today’s automotive marketplace, engagement has quietly become the new form of control. Not control in the old sense of pressure or persuasion, but control of relevance, attention, and emotional permission …
How auto retail executives can build a thought partner to accompany them on their journey Senior leadership can be lonely. You’re expected to make fast decisions with incomplete information, navigate competing priorities, and maintain a consistent philosophy across dozens — sometimes …
Chuck Seguin looks ahead at a year shaped by economic headwinds, shifting OEM demands, and continued dealer resilience Since we are at the beginning of the New Year, I thought it would be appropriate to offer some insights into the …
