Category: Columns

The future is coming

November 2, 2023

New tools and techniques like omnichannel marketing, leveraging AI, data and CRM are gamechangers. Can dealers adapt? Technology is quickly changing the automotive industry. The way cars are marketed, sold, tracked and analyzed today is very different than they were …

Keep your friends close

October 3, 2023

Customer loyalty can mean a steady supply of highly profitable sales now — and in the future. As our sector turns the corner from the pandemic and accompanying supply chain issues that have plagued the sector for many months, never …