Category: Features

Compassion with a purpose

May 14, 2024

CADA 360 offers dealer members digital, printed and online educational resources to help keep employees healthy, happy and productive. For the dealership benefits administrator, staying on top of all the benefit program details while staying abreast of all the latest medical …

Figuring out the AI equation

May 3, 2024

Artificial intelligence and machine learning are becoming integrated into many aspects of a dealership’s operations Mention artificial intelligence and how it is being used by dealerships in marketing, sales, finance and service, and you’ll discover it already exists but just …

Neuroscience meets marketing

May 3, 2024

A Montreal-based start-up, Hippoc, says it found a way to combine artificial intelligence (AI) and neuroscience to develop advertising and multimedia strategies. The company’s founders, Jean-Maxime Larouche, CEO of Hippoc, and Kévin Combe, co-founder, developed the vision where AI and …

Protection with a payback

February 28, 2024

Offering affordable Home and Auto insurance to your employees is an added benefit that can help retention and recruitment efforts. CADA member dealers who want to enhance the overall benefits package for their employees can offer them access to a …

How will the year shape up?

February 27, 2024

Auto industry analysts point to positive outlook for new car sales If 2024 is anything like 2003, new car sales in Canada will continue the robust recovery from the combination of COVID, supply chain shortages, rising interest rates, inflation and the …

Heart and Soul

December 27, 2023

In every small and large town across Canada, where there’s a need, you’ll find a dealer making a difference. Whether it’s providing financial assistance, volunteer support or assistance to a charity, organization or association, Canadian dealers are always willing to …