CADA’s first-ever CARTS study helps dealers better understand Canada’s auto industry tech landscape. Last fall, at the request of the CADA Industry Relations Committee, the Clarify team set out to learn more about the technology landscape within and across Canada’s …
Our analysis shows entry level vehicle prices keep rising More than a few of you very astute readers have noticed that there have been a lot fewer inexpensive entry level new vehicles in OEMs’ lineups these days. It is …
Auto shows play an integral role in EV awareness and education The adoption of electric vehicles (EVs) by Canadian consumers has not exactly gone as planned. While EVs remain a central focus for the federal and (some) provincial governments, as …
OEMs might have different priorities, but research shows consumers remain keen on attending Samuel Clemens, more commonly known by his pen name, Mark Twain, has many famous quotes attributed to him — some real, some fabricated. One of his many …
Vehicle prices have risen more than many consumer goods, but the margin isn’t as wide as you might expect While walking through the Canadian International AutoShow something stood out to me: the prices of the vehicles on display. There has …
Canadian dealership leaders predict upcoming industry changes In this second installment, we will revisit the remaining three trends gathered from the Canadian Automobile Dealers Association (CADA) study discussed in the previous column. As you may recall, CADA commissioned a forward-looking …
Canadian dealership leaders forecast the most significant challenges ahead There is one constant in the automotive industry: change. Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors. Real estate, technology, changing demographics …
Many next gen buyers don’t have the same attachment to brands. What does this mean for retailers? The automotive industry can be a joy to work in. The history of brands and models always brings me a smile, whether with …
To boost EV adoption, dealership teams need to own and operate them too In October 2022, I shared my initial impressions of the transition to owning a battery electric vehicle. With 24 months of ownership and over 42,000 kms travelled, …
Making sense of an ever-changing automotive landscape The century-old Henry Ford quote that “Any customer can have a car painted any colour he wants, so long as it’s black,” cannot be further from the truth in today’s automotive landscape. Brand, …
Will there be electric tears shed in our ZEV showrooms? Yes, we are moving to a zero-emission vehicle (ZEV) future, which is clearly the right thing to do for the planet. But what is the average consumer likely to see …
With more shoppers tire kicking EVs, the industry has to be ready to provide accurate and useful answers Disruption is feeling like a highly overused word of late. The business media, as well as more than a few LinkedIn members, …
