Why modern automotive sales live or die on connection In today’s automotive marketplace, engagement has quietly become the new form of control. Not control in the old sense of pressure or persuasion, but control of relevance, attention, and emotional permission …
Start the new automotive sales year with clarity and purpose As a new automotive sales year gets underway, what separates the most successful sales professionals from the rest isn’t merely the number of vehicles they sold last year — it’s the …
Our columnist reflects on the ‘old days’ of selling cars and how things have changed for the better The car business has gone through incredible changes over the past few decades. I started changing oil just over 40 years ago, …
There’s opportunity in uncertainty, and with some easy tweaks you can still bring your A-game Many of us are tariff-ied and when the economy wobbles, interest rates climb, and headlines predict turbulence, one thing becomes clear: it isn’t business as …
10 traits that the top sales performers consistently exhibit that fuel their success This article would make an excellent sales meeting for any department and with a little work it could make 10 great sales meetings. Someone once said that …
Following a consistent, and challenging interview process will help you find great candidates The importance of having a consistent recruiting, interviewing, hiring, training and ongoing coaching program for your dealership and all departments is critical. It is the stuff …
