Author: Bruce Duguay

Shoveling seasonality aside

May 7, 2026

Don’t let your sales team blame the weather. Be proactive to keep sales going in the winter months I think we can all agree this has felt like a longer-than-usual Canadian winter. On LinkedIn, many people were sharing more photos …

The complex role of the GM

March 6, 2026

In this two-part series, our columnist looks at the difficult role of being a dealership’s general manager Ask most people in the automotive industry to define the core responsibilities of a sales manager, service advisor, technician, or even controller, and …

Enjoying a twenty-year ride

January 22, 2026

A personal look back at 20 years of change in Canada’s auto retail industry Upon discovering that Canadian auto dealer was turning twenty, I felt engaged to recall my own experience with automotive retail in Canada, as much of my …

No customer left behind

November 17, 2025

High dealership turnover can put key customer data at risk In 2024, CADA Workforce Study measured overall dealership turnover rates at 31 per cent. The sales consultant and service advisor roles were the highest for turnover at 33 and 36 per cent, respectively.  I …

An ACE to remember

October 20, 2025

Not long after attending the CADA Summit early this year in February, I was in an unfortunate accident that left my left leg broken in five places — so you can imagine my trepidation a few months later when it …

Principles for operating in 2025

May 22, 2025

Dealers can’t control external forces but they can improve their internal processes and support their people In early March, I was having lunch with a good friend of mine, a senior leader at a Canadian subsidiary of a global car …