A look back, a look ahead

Dealers hoping to catch a breath after the chaos and uncertainty of 2025 are facing another year with even less certainty. To no one’s surprise, the Canadian automotive industry faces ongoing uncertainty in 2026, still feeling the effects of U.S. President …

The China question

If you want a reminder of how quickly the automotive conversation can shift in this country, look no further than the reaction to Prime Minister Mark Carney’s recent announcement that Canada would allow up to 49,000 Chinese-built electric vehicles into the market. …

Start fresh, start strong

Start the new automotive sales year with clarity and purpose As a new automotive sales year gets underway, what separates the most successful sales professionals from the rest isn’t merely the number of vehicles they sold last year — it’s the …

News Alert

Handling the AI conversation

Dealers attending NADA 2026 heard AI promises everywhere. What should they take seriously now? The AI conversation in automotive accelerated rapidly in 2025. Some dealers moved quickly, others more cautiously. What mattered was whether restraint was deliberate, driven by learning, engagement, …

Digital marketing

Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …

The next evolution in dealership HR

CADA 360 Drive HR integrates AI and automation to improve accuracy, culture, and employee engagement. A new wave of innovation is redefining dealership HR, giving dealers something they’ve never fully had before: real control over people risk, compliance, and culture. …

Champions of charity

Dealers continue to open their wallets and hearts. While we generally feature dealers from across Canada and all brands in our Champions of Charity feature, this heartwarming story captures the spirit of giving that so many dealers illustrate in their …

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