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A pivotal couple of weeks

Prime Minister Carney’s auto strategy announcements offered some clarity but left plenty of uncertainty The future of Canada’s automotive industry could well be wrapped up in two announcements made by the Prime Minister a little more than two weeks apart. …

AI & tech reshape the F&I office

From recording transactions to coaching managers, AI is redefining workflow in dealership finance and insurance. The process of dealerships offering customers finance and insurance options has traditionally centred on a menu presentation and the approach of the individual manager in …

A look back, a look ahead

Dealers hoping to catch a breath after the chaos and uncertainty of 2025 are facing another year with even less certainty. To no one’s surprise, the Canadian automotive industry faces ongoing uncertainty in 2026, still feeling the effects of U.S. President …

Digital marketing

Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …

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