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Start fresh, start strong

Start the new automotive sales year with clarity and purpose As a new automotive sales year gets underway, what separates the most successful sales professionals from the rest isn’t merely the number of vehicles they sold last year — it’s the …

Handling the AI conversation

Dealers attending NADA 2026 heard AI promises everywhere. What should they take seriously now? The AI conversation in automotive accelerated rapidly in 2025. Some dealers moved quickly, others more cautiously. What mattered was whether restraint was deliberate, driven by learning, engagement, …

Digital marketing

Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …

NADA Show 2026

Where the future of auto retail connects The NADA Show 2026 returns to Las Vegas, February 3–6 (Tuesday–Friday), bringing together dealers, manufacturers, and industry partners from around the world to explore the ideas and innovations shaping the future of automotive …

The next evolution in dealership HR

CADA 360 Drive HR integrates AI and automation to improve accuracy, culture, and employee engagement. A new wave of innovation is redefining dealership HR, giving dealers something they’ve never fully had before: real control over people risk, compliance, and culture. …

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