News Alert

Handling the AI conversation

Dealers attending NADA 2026 heard AI promises everywhere. What should they take seriously now? The AI conversation in automotive accelerated rapidly in 2025. Some dealers moved quickly, others more cautiously. What mattered was whether restraint was deliberate, driven by learning, engagement, …

Are you ready to meet your clone?

How auto retail executives can build a thought partner to accompany them on their journey Senior leadership can be lonely. You’re expected to make fast decisions with incomplete information, navigate competing priorities, and maintain a consistent philosophy across dozens — sometimes …

A look back, a look ahead

Dealers hoping to catch a breath after the chaos and uncertainty of 2025 are facing another year with even less certainty. To no one’s surprise, the Canadian automotive industry faces ongoing uncertainty in 2026, still feeling the effects of U.S. President …

Digital marketing

Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …

The next evolution in dealership HR

CADA 360 Drive HR integrates AI and automation to improve accuracy, culture, and employee engagement. A new wave of innovation is redefining dealership HR, giving dealers something they’ve never fully had before: real control over people risk, compliance, and culture. …

Copy link