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A pivotal couple of weeks

Prime Minister Carney’s auto strategy announcements offered some clarity but left plenty of uncertainty The future of Canada’s automotive industry could well be wrapped up in two announcements made by the Prime Minister a little more than two weeks apart. …

Speed helps you win

How automotive retail execs can use AI to win the ops battle For the better part of two decades, the dealership growth playbook has been remarkably consistent: more spend, more traffic, more leads. And to be clear, those things still …

It’s all about your people

High turnover, skills shortages and generational shifts mean traditional hiring models no longer work. Experts weigh in on what does. As dealerships across Canada struggle to attract and retain employees, industry data suggests the challenge has less to do with …

A look back, a look ahead

Dealers hoping to catch a breath after the chaos and uncertainty of 2025 are facing another year with even less certainty. To no one’s surprise, the Canadian automotive industry faces ongoing uncertainty in 2026, still feeling the effects of U.S. President …

Digital marketing

Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …

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