Author: Robert Arena

Why are you in business anyway?

March 30, 2024

Focus on converting top line revenue into actual operating cash flows What is the actual purpose of a business? What are you really trying to accomplish? Why are you grinding it out every day, dealing with customer issues, employee matters …

The future is coming

November 2, 2023

New tools and techniques like omnichannel marketing, leveraging AI, data and CRM are gamechangers. Can dealers adapt? Technology is quickly changing the automotive industry. The way cars are marketed, sold, tracked and analyzed today is very different than they were …