Category: Features

The 2019 Laureate Finalists

August 29, 2019

AMBASSADORSHIP For extraordinary service to the community and the industry Nav Bhatia, Rexdale Hyundai, Toronto, ON Advice to others: Like every business there will be ups and downs. Ride through the wave. More importantly, give yourself a greater purpose to …

The 2019 CADA Laureates

August 29, 2019

Celebrating the best in the business in 2019 AMBASSADORSHIP For extraordinary service to the community and the industry Jamie Massie Georgian Chevrolet Buick GMC, Barrie, Ontario Brands represented: Chevrolet, Buick, GMC Years in business: 38 Number of employees: 150 Keys …

2019 Mid-year Report Card

August 29, 2019

It’s been a tough first half for Canadian auto sales, and some automakers are coping with the down market better than others. After 16 months of steady decline, new-vehicle sales in Canada through the first half of 2019 were down …

The used game is shifting

July 12, 2019

Selling used vehicles is increasingly moving towards digital, which is poised to dominate in the future. Dealers looking to stay in the game will need to get their digital strategy in order and consider some new approaches. The used vehicle …

The training game

July 12, 2019

OEMs are implementing more technology elements into their products advisor training to help boost engagement Vehicle manufacturers are increasingly using technology to improve product training for dealers, adding things like virtual reality and gamification to their repertoire of tools. One …

Fixing cracks in the customer experience

July 12, 2019

Dealerships are turning to technology and new processes to help improve customer experience and boost loyalty Survival in today’s automotive market may hinge on a car dealership’s ability to provide an integrated customer experience strategy — a key factor in …

Tapping into the non-prime market

May 22, 2019

The automotive non-prime market is ripe for the taking, but dealers intent on benefiting from it will need a solid process and the help of a lender to ensure the greatest chance for success. Non-prime car buyers represent relatively untapped …

Time to change tactics

May 22, 2019

The “new age” generation of employees is upon us, and curbing the automotive retail issue of hiring and retention will require looking at people differently, and shifting tactics. Hiring and retention remains an issue for a number of automotive retailers …

Prepare for the future

May 22, 2019

CADEX 2019 tackled topics like changing consumer preferences, in-store digital media, electric vehicle readiness, government regulations, federal elections, and more. The automotive industry has reached an unprecedented period of innovation, said Brian Fulton, President and CEO of Mercedes-Benz Canada, during …