Category: Features

The training game

July 12, 2019

OEMs are implementing more technology elements into their products advisor training to help boost engagement Vehicle manufacturers are increasingly using technology to improve product training for dealers, adding things like virtual reality and gamification to their repertoire of tools. One …

Fixing cracks in the customer experience

July 12, 2019

Dealerships are turning to technology and new processes to help improve customer experience and boost loyalty Survival in today’s automotive market may hinge on a car dealership’s ability to provide an integrated customer experience strategy — a key factor in …

Tapping into the non-prime market

May 22, 2019

The automotive non-prime market is ripe for the taking, but dealers intent on benefiting from it will need a solid process and the help of a lender to ensure the greatest chance for success. Non-prime car buyers represent relatively untapped …

Time to change tactics

May 22, 2019

The “new age” generation of employees is upon us, and curbing the automotive retail issue of hiring and retention will require looking at people differently, and shifting tactics. Hiring and retention remains an issue for a number of automotive retailers …

Prepare for the future

May 22, 2019

CADEX 2019 tackled topics like changing consumer preferences, in-store digital media, electric vehicle readiness, government regulations, federal elections, and more. The automotive industry has reached an unprecedented period of innovation, said Brian Fulton, President and CEO of Mercedes-Benz Canada, during …

Bright lights in Sin City

April 30, 2019

Second largest crowd in show history for Digital Signage Expo 2019. Canadian auto dealer was on hand to find out what new developments will impact dealerships. Billed as the world’s largest trade show and conference for digital displays, interactive technology …

User experience top priority for next-gen DMS

April 30, 2019

Next-generation DMS providers are upgrading and modernizing their systems, while also ensuring they contain the basic easy-to-use, seamless and efficient ingredients needed to improve the user experience Improving the user experience for both automotive retailers and their customers remains a …

Buy or sell?

April 30, 2019

If you plan to stay in the auto retail game, or exit profitably, you will need to get expert advice on many fronts An aging dealer population, combined with the uncertainty of the future, may be pushing small, independent automotive …