It’s been a tough first half for Canadian auto sales, and some automakers are coping with the down market better than others. After 16 months of steady decline, new-vehicle sales in Canada through the first half of 2019 were down …
Selling used vehicles is increasingly moving towards digital, which is poised to dominate in the future. Dealers looking to stay in the game will need to get their digital strategy in order and consider some new approaches. The used vehicle …
OEMs are implementing more technology elements into their products advisor training to help boost engagement Vehicle manufacturers are increasingly using technology to improve product training for dealers, adding things like virtual reality and gamification to their repertoire of tools. One …
Dealerships are turning to technology and new processes to help improve customer experience and boost loyalty Survival in today’s automotive market may hinge on a car dealership’s ability to provide an integrated customer experience strategy — a key factor in …
Handy tool helps automate complex pricing to help provide quick quotes so dealerships increase sales for tire packages and accessories In a world where car dealers can be overwhelmed by companies pitching them complex systems to improve their performance, sometimes …
The automotive non-prime market is ripe for the taking, but dealers intent on benefiting from it will need a solid process and the help of a lender to ensure the greatest chance for success. Non-prime car buyers represent relatively untapped …
The “new age” generation of employees is upon us, and curbing the automotive retail issue of hiring and retention will require looking at people differently, and shifting tactics. Hiring and retention remains an issue for a number of automotive retailers …
CADEX 2019 tackled topics like changing consumer preferences, in-store digital media, electric vehicle readiness, government regulations, federal elections, and more. The automotive industry has reached an unprecedented period of innovation, said Brian Fulton, President and CEO of Mercedes-Benz Canada, during …
How women are climbing the ranks in the automotive industry It’s the only conference of its kind in Canada — a great place for women to network, connect, and meet inspirational female leaders who are breaking barriers in the auto …
It’s the only conference of its kind in Canada — a great place for women to network, connect, and meet inspirational female leaders who are breaking barriers in the auto industry and beyond. Nearly three hundred people gathered for the …
Second largest crowd in show history for Digital Signage Expo 2019. Canadian auto dealer was on hand to find out what new developments will impact dealerships. Billed as the world’s largest trade show and conference for digital displays, interactive technology …
How one company helps dealers leverage data to make more informed decisions about their digital ad spending Car dealers spend a significant amount of money on digital advertising. But not everyone is keeping tabs on their advertising attribution, nor are …
