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Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …

For collision centres, the pressure to improve productivity, maintain quality and keep vehicles moving through the shop continues to grow. That is where Mathieu Gélinas says Sherwin-Williams wants to play a larger role. Gélinas, Regional Sales Director, Eastern Canada for …

CADA 360 Drive HR integrates AI and automation to improve accuracy, culture, and employee engagement. A new wave of innovation is redefining dealership HR, giving dealers something they’ve never fully had before: real control over people risk, compliance, and culture. …

Dealers adopt tech, but  integration and impact still lag The inaugural Canada’s Automotive Retail Technology Study (CARTS), sponsored by RBC Automotive Finance, offers a detailed look at what is shaping dealer satisfaction with retail technology and where the biggest gaps …

CADA 360 Security Services is helping dealers strengthen lot control, support theft recovery, and create a new profit opportunity. Two years after being introduced to the Canadian market, CADA 360 Security Services is gaining momentum as a practical tool dealers are …

AMBASSADORSHIP For extraordinary service to the community and the industry Danny Brackett, Brackett Auto Group, Orangeville, ON  Most important success factor: The most important factors that led to my success in the automotive retail business are my discipline and drive — …