Exclusive USMCA video interviews: Chuck Seguin

By Rick Gauthier, former President & CEO, CADA I remember it like yesterday: a 6’7″ giant walked into my office at CADA and introduced himself as Niel Hiscox, then responsible for Canadian Auto World, a leading automotive publication founded by …

There’s never been a better time to tighten your internal operations to boost efficiencies, compliance and reduce your risks. In this economic and political climate, there are far too many things that are outside of a dealership’s control.  There are …

Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …

Tire storage can be a lucrative business for dealers — especially if it drives more service activity Tire storage has become such an increasing source of revenue and customer retention that dealers have made it a priority in terms of creating …

Don’t believe everything you hear about AI: the wins are real You’ve seen the headlines, likely splashed across industry reports and LinkedIn posts: “95 per cent of AI Projects Fail.”  It’s a statistic designed to grab your attention, and it works. It fuels …

Canada’s auto industry braces for a volatile 2025  Sales of new cars, both gas-powered and electric, in Canada rose in 2024, while used vehicle sales sagged and are expected to continue to drop.  But 2025 could be one of the …