Go with what works, not with what was budgeted Too many dealers are limiting their success online and hampering profitability because they have Internet budgets. Having an “Internet budget” is the result of a short sighted marketing approach that helped …
Understand the differences between U.S. and Canadian vehicle prices While Bob Barker is currently more closely associated with wanting to spend close to one million dollars to ship two elephants from the Metro Toronto Zoo down to an elephant sanctuary …
Dealers who don’t plan ahead are gambling with their wealth Dealers by their nature are gamblers. All have risk as their middle name and go to sleep every night with millions of dollars of debt. Our business is not for …
Internet expert offers “magic tricks” for your website I am sure you have had it happen to you before. Maybe you were aware of it or maybe you thought it was just a coincidence? I am talking about retargeting which …
Canadian auto dealer introduces a new column to help boost your digital dollars from digital marketing and social media campaigns in fixed operations I talk regularly to fixed ops managers and their staff who want to know more about social …
Getting the mix right between retail and warranty labour Many years ago as a zone service manager I used to tell dealership service managers that they were in control of managing the mix between retail and warranty labour. That meant …
The technical direction it has pioneered is the way of the future General Motors’ hopes that the Chevrolet Volt would trigger a renaissance for the company as a technology leader seem to be evaporating along with sales of the revolutionary …
In our next installment in the Canadian auto dealer and Harris/Decima Research project, we asked Canadians whether they trust their dealer’s service department We got a great response from dealers to our request for questions you’d like us to ask …
New problem solver column debuts In this new regular feature, we introduce you to a remarkable customer service specialist who will teach you how to masterfully handle difficult customer disputes that arise in your dealership. Whether you’re selling automotive products …
First survey of Canadian car buyers reveals key triggers affecting purchase impressions Attention Readers: This new feature Canadian auto dealer is introducing deserves your full attention. Working with one of Canada’s leading research firms, we are asking your customers for …
But customers need to know what they are If analyst predictions are correct, we’re in for another round of gasoline price hikes this spring and summer. And if past experience is a good indicator, as it usually is, buyers will …
New inventory management tools worth a look This was a particularly hectic year at the National Automobile Dealers Association convention and it was not only because it was Super Bowl Weekend in Las Vegas, though I am sure that had …
