WHY UNDERSTANDING BOTH THE NEEDS OF SEARCH ENGINES AND CONSUMERS IS CRUCIAL IN THE QUEST FOR DEALERS TO GROW THEIR DIGITAL BUSINESS You’ve probably heard that Google has once again revamped its algorithm with the Hummingbird Update. This major change …
WHY CREATING QUALITY SPACE FOR KIDS AT THE DEALERSHIP CAN HAVE A MAJOR LONG-TERM IMPACT ON YOUR BUSINESS Six years ago, my wife and I were very lucky to become parents of twins. Although there are countless fond memories, it …
DAVID ADAMS ARGUES THAT CURRENT VEHICLE TARIFFS ARE HINDERING ELECTRIC CAR ADOPTION RATHER THAN ENCOURAGING IT Over the more than a quarter century that I’ve been involved in the auto industry, I’ve had the opportunity to see more than a …
DEVELOPMENTS IN TECHNOLOGY MEANS SHORTER, SIMPLER SURVEYS WILL BE WHAT PROVES VALUABLE FOR DEALERSHIPS IN THE FUTURE In the auto industry, we’ve been measuring customer satisfaction for decades. Millions of customer surveys have been conducted about the ownership experience, performance, …
BECOMING A RHINO LININGS APPLICATOR IS PROVING A GOOD STRATEGY FOR MANY DEALERS IN CANADA North Americans like trucks. They consistently buy them in huge numbers and particularly for Detroit automakers and their dealers, pickups are a huge source of …
EVOLVING CUSTOMER EXPECTATIONS ARE RESULTING IN NEW LEVELS OF SOPHISTICATION AND INTEGRATION WHEN IT COMES TO DEALERSHIP OPERATIONS SYSTEMS It’s the essence of what a dealership is, yet, like everything else, the dealer management system as we know it is …
ALTHOUGH MANY STORES NOW HAVE FEWER SERVICE CUSTOMERS, THERE ARE STILL SMART WAYS TO BOOST THE BOTTOM LINE For certain, vehicles still break down and have to be repaired, but not as often as they used to. According to J.D. …
THESE BASTIONS OF AUTOMOTIVE ADVERTISING ARE INTER-RELATED, BUT POWER IS DEPENDENT ON TORQUE, NOT THE OTHER WAY AROUND You’re likely familiar with both terms and for good reason. Power and torque figures were and still are the bedrock of car …
THE SIGNING OF CETA COULD BE A MAJOR BREAKTHROUGH FOR CANADA, EVEN THOUGH THE IMPACT ON OUR INDUSTRY PROBABLY WON’T BE FELT FOR SOME TIME On October 18 2013, Prime Minister Stephen Harper and EU President Jose Manuel Barosso announced …
ACTRESS JILL MORRISON ENJOYS THE GO-ANYWHERE ABILITY HER JEEP LIBERTY PROVIDES Celebrity: Jill Morrison Profession: Actress Vehicle: 2004 JEEP Liberty Actress Jill Morrison launched her career with a stint in Tina Fey’s hit flick Mean Girls in 2004. It was …
WHAT GOOGLE’S NEW ALGORITHM MEANS FOR DEALERS ON THE DIGITAL FRONT Late in 2013, Google celebrated its 15th birthday by announcing a big change to its search engine with the introduction of a completely new algorithm called Hummingbird. Buzz about …
BY FAR THE MOST VALUABLE RESOURCE AND ASSET OF ANY DEALERSHIP IS ITS PEOPLE Every day we interact with a special group of customers who frequently go unrecognized, our internal customers. These are the people who work with us throughout …
