RICHARD COOPER POSES THE QUESTION OF WHETHER TABLETS WILL SERVE TO ENHANCE THE OVERALL CUSTOMER EXPERIENCE WHEN IT COMES TO DEALERSHIP SHOWROOMS Last year, I wrote about the “digital face” of dealerships and the divide between the digital world consumers …
UNDERSTANDING THE SIGNIFICANCE OF SOCIAL MEDIA ON PRESENT AND FUTURE AUTO RETAILING Social media has certainly had a big impact on the retail world, influencing consumer choices, buying patterns and behaviour. The true impact on auto retailing, I believe, has …
OUR NEW COLUMNIST ALAN BIRD PRESENTS US WITH SOME SURPRISING INFORMATION WHEN IT COMES TO THOSE CONSUMERS WHO ARE REALLY SHOPPING FOR VEHICLES ONLINE We all like to think we know who our customers are. After all, we’re smart people; …
IT PLAYS AN IMPORTANT ROLE IN YOUR DEALERSHIP’S APPEARANCE AND OPERATIONS, SO CHOOSING THE RIGHT FURNITURE IS CRITICAL In this column, we hope to bring up facility-centric ideas that can enhance the customer experience, elevate employee morale and generate a …
IDENTIFYING AND USING STRATEGIES THAT CAN HELP DEALERS BETTER CONNECT WITH THEIR CUSTOMERS AND MOVE MORE METAL It’s the second day of the month and you’re excited to get to the dealership, this is the day you’ve got new incentives …
CONTINUING HIS LOOK AT SUCCESSION PLANNING FOR DEALERS, CHUCK SEGUIN TURNS HIS ATTENTION TO THE NUTS BOLTS WHEN IT COMES TO PASSING THE TORCH For all of 2013, my articles have covered dealer succession. We have covered a wide range …
HOW TO LESSEN THE DEFECTION RATE AT YOUR DEALERSHIP For any dealership, the number one responsibility isn’t just selling or fixing cars — it’s fixing customers’ concerns. And in some cases it is much easier to fix a car’s concerns …
TODAY’S DRIVER-ASSISTANCE SYSTEMS ARE BUILDING BLOCKS TOWARD FULLY AUTONOMOUS VEHICLES Recently, it seems that the mainstream media has become infatuated with the prospect of autonomous cars — vehicles that can drive themselves. That infatuation is due in large part to …
HOW ADVANCEMENTS IN VEHICLE CONSTRUCTION AND TECHNOLOGY ARE IMPACTING THE VEHICLE COLLISION REPAIR BUSINESS LIKE NEVER BEFORE The significant changes that are impacting all phases of the automotive industry will likely come as no surprise to anyone reading Canadian auto …
JIM BELL SAYS THAT THE REASON WHY MANY SERVICE DEPARTMENTS OFTEN STRUGGLE WITH CUSTOMER RETENTION, IS DUE TO A RELUCTANCE TO CHANGE PRACTICES INTERNALLY It’s well known that many dealerships today are struggling with retaining their customer base, despite the …
IS IT REALISTIC AND DOES IT HAVE A CHANCE OF HAPPENING? By the time you read this article, you will have no doubt worked out your service department forecast for 2014. Our question is how did you arrive at the …
CELEBRATING 25 YEARS IN BUSINESS, LEADING DMS PROVIDER PBS SYSTEMS GROUP HAS TAKEN A UNIQUE APPROACH TO THE INDUSTRY SINCE DAY ONE Today, it’s hard to imagine there was a time when the business office in the dealership didn’t rely …
