You need to merge your print and digital marketing together As we dive deeper and deeper into digital marketing, many dealers make the mistake of turning completely away from traditional marketing, as if one is in opposition to the other. …
Meet award-winning musician Boyd MacNeil Boyd MacNeil is a multi-talented musician who plays the fiddle, mandolin, guitar and banjo. At 31, he’s the youngest of six siblings in the renowned, award-winning Celtic music group, The Barra MacNeils, which is celebrating …
Public ownership of dealerships should be business as usual Over the past few months the topic of Canadian public companies has been the subject of many national and local news articles, conferences and general chatter amongst the finance and professional …
A visit to Cuba reminds us of the lost art of the skilled craftsman Several years ago I had a great experience touring the Morgan Sports Car plant located at Great Malvern in the United Kingdom. The buildings were not …
Tips to soothe a raging customer In this new regular feature, we introduce you to a remarkable customer service specialist who will teach you how to masterfully handle difficult customer disputes that arise in your dealership. It takes patience and …
In our next installment in the Canadian auto dealer and Harris/Decima Research project, we asked Canadians if they are cutting back on spending to compensate for higher gas prices The rising cost of gasoline is a popular topic of conversation …
Tweetiquette tips to win more friends than enemies The majority of what I hear from auto dealers and their employees on the subject of Twitter is: “I don’t get it!” They say, “I don’t understand why Twitter is so valuable. …
Meet UFC star Sean “The Punisher” Pierson “Right now I’m in love with my car. I’m not going to lie. I like it when people see me driving around in a BMW.” Sean “The Punisher” Pierson dumped his career as …
Go with what works, not with what was budgeted Too many dealers are limiting their success online and hampering profitability because they have Internet budgets. Having an “Internet budget” is the result of a short sighted marketing approach that helped …
Understand the differences between U.S. and Canadian vehicle prices While Bob Barker is currently more closely associated with wanting to spend close to one million dollars to ship two elephants from the Metro Toronto Zoo down to an elephant sanctuary …
Dealers who don’t plan ahead are gambling with their wealth Dealers by their nature are gamblers. All have risk as their middle name and go to sleep every night with millions of dollars of debt. Our business is not for …
Internet expert offers “magic tricks” for your website I am sure you have had it happen to you before. Maybe you were aware of it or maybe you thought it was just a coincidence? I am talking about retargeting which …
