BECOMING A RHINO LININGS APPLICATOR IS PROVING A GOOD STRATEGY FOR MANY DEALERS IN CANADA North Americans like trucks. They consistently buy them in huge numbers and particularly for Detroit automakers and their dealers, pickups are a huge source of …
EVOLVING CUSTOMER EXPECTATIONS ARE RESULTING IN NEW LEVELS OF SOPHISTICATION AND INTEGRATION WHEN IT COMES TO DEALERSHIP OPERATIONS SYSTEMS It’s the essence of what a dealership is, yet, like everything else, the dealer management system as we know it is …
ALTHOUGH MANY STORES NOW HAVE FEWER SERVICE CUSTOMERS, THERE ARE STILL SMART WAYS TO BOOST THE BOTTOM LINE For certain, vehicles still break down and have to be repaired, but not as often as they used to. According to J.D. …
THESE BASTIONS OF AUTOMOTIVE ADVERTISING ARE INTER-RELATED, BUT POWER IS DEPENDENT ON TORQUE, NOT THE OTHER WAY AROUND You’re likely familiar with both terms and for good reason. Power and torque figures were and still are the bedrock of car …
THE SIGNING OF CETA COULD BE A MAJOR BREAKTHROUGH FOR CANADA, EVEN THOUGH THE IMPACT ON OUR INDUSTRY PROBABLY WON’T BE FELT FOR SOME TIME On October 18 2013, Prime Minister Stephen Harper and EU President Jose Manuel Barosso announced …
ACTRESS JILL MORRISON ENJOYS THE GO-ANYWHERE ABILITY HER JEEP LIBERTY PROVIDES Celebrity: Jill Morrison Profession: Actress Vehicle: 2004 JEEP Liberty Actress Jill Morrison launched her career with a stint in Tina Fey’s hit flick Mean Girls in 2004. It was …
WHAT GOOGLE’S NEW ALGORITHM MEANS FOR DEALERS ON THE DIGITAL FRONT Late in 2013, Google celebrated its 15th birthday by announcing a big change to its search engine with the introduction of a completely new algorithm called Hummingbird. Buzz about …
BY FAR THE MOST VALUABLE RESOURCE AND ASSET OF ANY DEALERSHIP IS ITS PEOPLE Every day we interact with a special group of customers who frequently go unrecognized, our internal customers. These are the people who work with us throughout …
CHUCK SEGUIN LOOKS AT THE ASPECTS OF AUTO RETAILING THAT COULD SIGNIFICANTLY IMPACT DEALERS IN THE NEXT 12 MONTHS With the start of a new year, many of us are wondering what will be in store for 2014. A new …
WHY THE IMAGE YOU PROJECT CAN HAVE A PROFOUND EFFECT ON CUSTOMER LOYALTY, SALES AND YOUR BOTTOM LINE In this column, we hope to raise awareness to the importance of creating a positive first impression, and how that can impact …
BEING CLEAR AND CONCISE WHEN DEALING WITH CUSTOMERS BEATS PRICE EVERY TIME WHEN IT COMES TO GENERATING REPEAT BUSINESS February 11, 2009 seems like yesterday. I was part of a NADA panel discussion when Internet process for the automotive industry …
RICHARD COOPER POSES THE QUESTION OF WHETHER TABLETS WILL SERVE TO ENHANCE THE OVERALL CUSTOMER EXPERIENCE WHEN IT COMES TO DEALERSHIP SHOWROOMS Last year, I wrote about the “digital face” of dealerships and the divide between the digital world consumers …
