As more people muse about connected and autonomous vehicles, what impact could it have on your facilities? By the early 2020s, OEMs could earn as much on connected vehicle data as they do on new car sales. Also, by the …
Face to face communications are effective. So use video to meet more people In the digital age, there is a tool for every phase of the sales funnel — including closing. But the truth is that a face to face …
Tapping into nostalgia is a powerful way to engage your customers Back in the day, classic cars were strictly a blue collar thing. The guys — it was almost always guys — who bought old pony cars, GTs and even …
Multisensory retail touches all your customers’ senses. That’s something a website just can’t do. Every retailer was a kid once. And every kid knows the five senses. Seeing, hearing, smelling, tasting, touching. So how come every retailer doesn’t know the …
“As the baby boomers like me are retiring, they will spend whatever it takes — and they’re the wealthiest generation in our country — to make themselves live an enjoyable life in their retirement years.” — David Rubenstein, Co-Founder, The …
Dealers are eager for more showroom traffic, but are they making it easy for customers to find a place to park? All high-end hotels have it — a “jewel case” of premium parking spots at the entrance. The glimmering row …
Many dealerships are “digital deserts” but with some planning and strategy you can weave in powerful digital signage content throughout your facility We have been hearing about the in store digital revolution for years now. Many dealers have invested to …
Want to keep customers happy? Keep them fed! A stale bagel. A lukewarm k-cup coffee. The universe of dealership food is neither wide nor enticing. Which is strange since the best way to get people to return to anywhere is …
Follow these handy tips for preparing your facility Electric Vehicles (EVs) are a big part of your future. By some estimates, they will represent 35 per cent or more of new light duty vehicle sales by 2040. Every auto manufacturer …
At any given time, our team is involved with nearly a hundred image program projects across Canada. In most cases, we are hired by the OEM and mandated to dealers.
Looking at the pros and cons of three basic types of construction One of the most frequently asked questions I get from dealers is how to go about hiring a general contractor and architect. Choosing a general contractor (GC) and …
TAKING A LOOK AT THE DIGITAL TOOLS THAT BELONG — AND DON’T BELONG — INSIDE YOUR STORE You have likely read a lot about millennials in this issue of Canadian auto dealer. There is a significant demographic shift occurring that …
