WHY APPLE’S APPROACH TO RETAILING CAN HIGHLIGHT SOME IMPORTANT CONSIDERATIONS FOR DEALERSHIPS WHEN IT COMES TO FOSTERING RELATIONSHIPS WITH THEIR CUSTOMERS Since this column first started appearing in Canadian auto dealer, the basic theme has been about facility-centric ideas that …
WHY CREATING QUALITY SPACE FOR KIDS AT THE DEALERSHIP CAN HAVE A MAJOR LONG-TERM IMPACT ON YOUR BUSINESS Six years ago, my wife and I were very lucky to become parents of twins. Although there are countless fond memories, it …
WHY THE IMAGE YOU PROJECT CAN HAVE A PROFOUND EFFECT ON CUSTOMER LOYALTY, SALES AND YOUR BOTTOM LINE In this column, we hope to raise awareness to the importance of creating a positive first impression, and how that can impact …
IT PLAYS AN IMPORTANT ROLE IN YOUR DEALERSHIP’S APPEARANCE AND OPERATIONS, SO CHOOSING THE RIGHT FURNITURE IS CRITICAL In this column, we hope to bring up facility-centric ideas that can enhance the customer experience, elevate employee morale and generate a …
SOMETIMES, IT’S BENEFICIAL TO LOOK OUTSIDE OF THE AUTOMOTIVE INDUSTRY TO SEE HOW BUSINESSES INVEST IN THEIR FACILITIES TO GAIN A COMPETITIVE ADVANTAGE When office towers in downtown Toronto saw companies leave for the suburbs, both landlords and some innovative …
LIKE RODNEY DANGERFIELD, THE SERVICE DRIVE-THROUGH GETS NO RESPECT Yes. The humble service drive-through. It costs far less to build than its rich cousin the showroom, and yet it’s the one that does much of the heavy lifting and gets …
WAITING IN A PLEASANT ENVIRONMENT CAN ENHANCE CUSTOMERS’ EXPERIENCES AND ENCOURAGE THEM TO SPEND MORE In this column, we hope to bring up facility-centric ideas that are generally off the radar and can have a positive return on investment, customer …
WHY ONE PARTICULAR DEALERSHIP FACILITY CAN HAVE BIG IMPACT ON YOUR CUSTOMERS. Pants down and echoes all around — yes, this is the space that exposes our basic vulnerabilities. So why are we ignoring the bare essentials of bathroom design? …
Building your service shop the right way will enhance technician retention and boost productivity Over the years, our team has been fortunate enough to visit hundreds of dealerships and speak with dealer principals and general managers across North America and …
Our new columnist, Monte Weis, shows why the “physical” attributes of a dealership are hugely important, even as we enter the digital age The unofficial National Rifle Association slogan “guns don’t kill people, people kill people”, has always been thought …
