The conundrum of connectivity
Vehicles can do much more, but can drivers? Would you knowingly sell a customer an unsafe vehicle? Even if he or she demanded it? Of course not. And yet, we as an industry are selling cars and trucks every day …
Category: Columns
Painting a profitable picture
Paint protection services and sales are going through the roof in Canada. But these products have the potential to become even bigger Thanks to technological innovations, dealers are now able to provide consumers with more options to protect their vehicles. …
Integrated, connected, real
One Big Broadcast is helping dealers reach new levels of trust and engagement online They’re doing it on the web. Buyers are shopping for cars, choosing models and specs, figuring out payments and then, looking for a dealership to buy …
Handling customer complaints on social media
Your dealership’s good reputation can be lost in the blink of an eye when customers get vocal on social media Social spaces are a voice and a contact point for your dealership business, so it’s only natural that your customers …
Four tips to make your team win
A look at key strategies that can build relationships, develop trust and help your staff sell more cars “Automotive Salesperson” as a title has not changed, but the way in which car sales professionals approach their role certainly must. The …
Repeat repairs
In his latest installment on ‘six ways to lose money’ in service operations, Jim Bell takes a look at one that can have arguably the biggest impact: policy Policy is work we perform and it doesn’t pay. Some people call …
Style and substance
ET Canada’s Rick Campanelli loves the sleek lines of his Kia Sportage but also it’s practicality Celebrity: Rick Campanelli Profession: Co-host, ET Canada Vehicle: 2013 Kia Sportage Rick Campanelli launched his TV career back in 1994 after winning the “MuchTemp” …
Metrics, quality and results
Understanding key digital KPIs is absolutely critical for achieving success in dealership digital marketing Good dealers today understand the need for high-quality digital marketing strategies, especially considering that over 90 per cent of car shoppers begin their research online. Attend …
Window on the future
Technology in today’s luxury vehicles still points to what will be commonplace in the cars and trucks of tomorrow Since the earliest days of the auto industry, we’ve tended to see technology first appear in more upmarket, luxurious vehicles and …
Centring on the customer
In the final instalment of his three-part series looking at the roles of OEMs, dealers, and customers in the satisfaction process, Mohammad Shahzad discusses the most critical component We all know how customer satisfaction is crucial to the health of …
What are we missing?
Richard Cooper looks at Customer Satisfaction Measurement and asks if we’re really tackling the issue head on It always interests me to see how, when you look at satisfaction levels across business sectors (such as banking, travel, airlines, telecommunications, foodservice), …
It’s what you have
Engaging visitors already on your website tends to be a far more effective lead generation strategy than simply trying to drive new traffic “I need more leads.” I hear prospective clients say this and if I worked for a dealership, …
