Brands and price trump dealership experience for Canadian car buyers With this installment in Canadian auto dealer, Harris/Decima research project, we asked customers about what most influences their purchase decision. When a customer walks into your showroom, more than ever …
AUTOMATED TOOLS AND TECHNOLOGIES ARE WONDERFUL. BUT WE ARE IN THE PEOPLE BUSINESS There have been some interesting articles recently about aircraft crashes caused because pilots are relying so heavily on technology to keep the plane in the air. When …
DEALERSHIPS ARE NOT ALL ALIKE AND SHOULD NOT BE MANAGED IN THE SAME WAY Traditionally, management systems used by dealers are organized by departments, reinforcing somewhat of a silo approach. Human resources are also managed by department. Dealer financial statements …
LOCATION-BASED SERVICES HELP TO ENGAGE CUSTOMERS, CREATE LOYALTY AND DRIVE FOOT TRAFFIC Fun and free, these tools are growing rapidly in popularity among individuals and businesses. Overall awareness of location-based services has reached 56 per cent of U.S.-based cell phone …
SURVEY SHOWS SAFETY TECHNOLOGY MIGHT PROVIDE FALSE CONFIDENCE Canadian drivers consider safety a high priority when making new-vehicle purchase decisions, according to a recent study by Canada’s Traffic Injury Research Foundation (TIRF). Those polled — a total of 2,506 Canadian …
SIMPLE TIPS TO TURN PROBLEMS INTO PROFITS In this new regular feature, we introduce you to a remarkable customer service specialist who will teach you how to masterfully handle difficult customer disputes that arise in your dealership. One customer complaint …
Many young people prefer mobile phones to mobile transportation While in Ottawa at the end of May as part of an event showcasing vehicle propulsion and safety vehicle technologies of the present and near future, it was impressed upon me …
Which fuel-efficient technology is best depends on the customer With gas prices hovering in the upper echelons of their traditional price range, and enough volatility in the market to make consumers nervous about future price spikes, fuel-efficiency is top-of-mind for …
You need to merge your print and digital marketing together As we dive deeper and deeper into digital marketing, many dealers make the mistake of turning completely away from traditional marketing, as if one is in opposition to the other. …
Meet award-winning musician Boyd MacNeil Boyd MacNeil is a multi-talented musician who plays the fiddle, mandolin, guitar and banjo. At 31, he’s the youngest of six siblings in the renowned, award-winning Celtic music group, The Barra MacNeils, which is celebrating …
Public ownership of dealerships should be business as usual Over the past few months the topic of Canadian public companies has been the subject of many national and local news articles, conferences and general chatter amongst the finance and professional …
A visit to Cuba reminds us of the lost art of the skilled craftsman Several years ago I had a great experience touring the Morgan Sports Car plant located at Great Malvern in the United Kingdom. The buildings were not …
