A look at key strategies that can build relationships, develop trust and help your staff sell more cars “Automotive Salesperson” as a title has not changed, but the way in which car sales professionals approach their role certainly must. The …
In his latest installment on ‘six ways to lose money’ in service operations, Jim Bell takes a look at one that can have arguably the biggest impact: policy Policy is work we perform and it doesn’t pay. Some people call …
ET Canada’s Rick Campanelli loves the sleek lines of his Kia Sportage but also it’s practicality Celebrity: Rick Campanelli Profession: Co-host, ET Canada Vehicle: 2013 Kia Sportage Rick Campanelli launched his TV career back in 1994 after winning the “MuchTemp” …
Understanding key digital KPIs is absolutely critical for achieving success in dealership digital marketing Good dealers today understand the need for high-quality digital marketing strategies, especially considering that over 90 per cent of car shoppers begin their research online. Attend …
Technology in today’s luxury vehicles still points to what will be commonplace in the cars and trucks of tomorrow Since the earliest days of the auto industry, we’ve tended to see technology first appear in more upmarket, luxurious vehicles and …
In the final instalment of his three-part series looking at the roles of OEMs, dealers, and customers in the satisfaction process, Mohammad Shahzad discusses the most critical component We all know how customer satisfaction is crucial to the health of …
Richard Cooper looks at Customer Satisfaction Measurement and asks if we’re really tackling the issue head on It always interests me to see how, when you look at satisfaction levels across business sectors (such as banking, travel, airlines, telecommunications, foodservice), …
Engaging visitors already on your website tends to be a far more effective lead generation strategy than simply trying to drive new traffic “I need more leads.” I hear prospective clients say this and if I worked for a dealership, …
The way dealers communicate with their customers requires a rethink when it comes to the dealership sales environment From traditional to social media, websites and newsletters, the idea behind the different communication platforms available today is that they all appeal …
When it comes to trade agreements, David Adams says it appears that Canada is trying to adopt two different approaches at the same time For decades, the concept of “trade” in Canada meant relations with the U.S. (or in more …
With dealer consolidation in Canada at fever pitch and the topic of succession being a focal point, sale and leaseback arrangements are finding their way into the Canadian dealership landscape You might be asking yourself that in a world where …
Protecting the environment has become a major issue over the last several years and so have the related fines for not complying. Recovering the cost of shop supplies from a customer is an interesting subject that appears to have a …
