THE TECHNOLOGY TO CONNECT OUR VEHICLES AND COLLECT TONS OF DATA IS RACING AHEAD UNCHECKED. BUT HAVE WE REALLY CONSIDERED THE IMPLICATIONS? There have been numerous articles written recently about autonomous vehicles, the automated vehicle, and the connected vehicle; as …
SIMPLE AND POWERFUL NEW MOBILE TOOLS HELP DEALERSHIPS SHOWCASE THEIR INVENTORY ONLINE — QUICKLY In my June 2014 column, I wrote about the importance of ensuring that your initial response to an online request was constructed properly and that it …
VANISHED CUSTOMERS ARE YOUR HIDDEN TREASURES. WIN THEM BACK TO SUSTAIN YOUR SUCCESS Customers are the foundation of your business. Exceeding their expectations by respecting and rewarding their patronage is the best way to win back their retention and loyalty …
AND THAT’S NOT NECESSARILY A GOOD THING Is your service department in danger of being replaced with a bit of computer code transmitted wirelessly over the Internet? Probably not, but much of the work it does just might be. It …
CUSTOMERS EXPECT THEIR ONLINE INQUIRIES TO BE HANDLED PROMPTLY, AND DEALERS NEED TO BE READY TO RESPOND It’s not news that consumers use the Internet actively in their vehicle shopping process and increasingly, to schedule service visits. In many cases, …
EXPERTS SAY THAT MANY DEALERS AREN’T SELLING ENOUGH F&I PRODUCTS TO THEIR USED CAR BUYERS. IT COULD BE A BIG MISSED OPPORTUNITY Canadian dealers have been a doing a tremendous job of growing their F&I sales. Data from Dennis DesRosiers …
GET THE RIGHT LIGHTING FOR YOUR SHOWROOM In this column we try to bring facility-centric ideas to the forefront that are generally off the radar, but that can have a positive return on investment, customer loyalty and employee morale. From …
SERTI’S SOFTWARE AS A SERVICE OFFERING FOR DEALERS Following a successful pilot-testing program held in April, SERTI is deploying its Software as a Service solution across the country. Becoming the preferred solution for Canadian dealerships, the Software as a Service …
Meet former NHL player Theo Fleury Celebrity: Theo Fleury Profession: Former NHL player, Author and Motivational Speaker Vehicle: 2013 Lincoln MKS Ex-NHL player Theo Fleury hit the rink as a rookie with the Calgary Flames in 1989 and won a …
DOC has taken on a new meaning, but dealers need to be ready for the road ahead DOC IN THE CAR BUSINESS is an acronym most commonly referred to as daily operations control document produced by your DMS. Having just …
Giving your customer more control during the F&I process might seem risky, but it can reap big rewards CONSUMERS ARE WELL ARMED with information when they walk into the dealership to “validate their research” and select their model. We’ve written …
Car shoppers are looking for you. Are you hiding in the weeds? DON’T YOU MISS the days when improving your sales numbers meant simply booking an extra page in the local paper, creating or re-running an innovative marketing program, propping …
