WHY ITS IMPORTANT TO UNDERSTAND THAT THE NUMBERS DON’T NECESSARILY REPRESENT THE REAL WORLD Fuel consumption is a major factor in the purchase decision for many new-vehicle buyers — a fact supported by both consumer surveys and anecdotal experience. As …
HOW A POTENTIAL VEHICLE ISSUE CAN BE A GOOD WAY TO BUILD SOLID RELATIONSHIPS It goes without saying that vehicle recalls, once identified by both OEMs and Transport Canada, must be notified to both dealers and their customers. Today, raised …
OVERCOMING THE DISCONNECT BETWEEN CONSUMERS AND DEALERS WHEN IT COMES TO SOCIAL MEDIA TOOLS As my regular column followers will attest, I often refer to the disconnect between consumers and auto retailers. In the fall of 2011, I was fortunate …
WEIGHING IN THE PROS AND CONS WHEN IT COMES TO PAYMENT OPTIONS FOR YOUR DIGITAL SALES AND MARKETING STAFF A common question I get in speaking to the thousands of dealers I face per year is, “should I or shouldn’t …
WHY DEVELOPING QUALITY CONTENT IS KEY TO SUCCESS ONLINE How are shoppers using search engines is a question I am often asked. So let me ask you some questions before I answer this one: How do you use a search …
The Canadian auto dealer / Harris Decima Research series has a look at vehicle purchasing trends for 2013, which could present both significant challenges and opportunities What will 2013 bring? Apart from the obvious fact that a lot will …
A SMALL BUT ESSENTIAL SERVICE FOR VEHICLE ARBITRARY DISPUTES Recently J.D. Power and Canadian Black Book put on a day-long conference at the Toronto Congress Centre entitled “TalkAuto Canada”. I was pleased to be involved as one of the speakers …
Dealers need to take a hard look in the mirror when it comes to fixed ops A typical customer today will go one place to buy tires, to another for an oil change and maybe another for a mechanical repair. …
First generation models haven’t been as popular as we might have expected According to a recent study conducted by Prime Research International, a global automotive research firm, worldwide interest in electric vehicles (EVs) is already on the wane. “Reporting on …
Meet Toronto Argonaut Quarterback Ricky Ray Celebrity: Ricky Ray Profession: Quarterback, Toronto Argonauts Football Club Vehicle: 2012 Nissan Altima Hybrid Ricky Ray is a two-time Grey Cup Champion. The quarterback gained fame while playing with the CFL’s Edmonton Eskimos. During …
Dealership consolidation resembles the Pac-Man video game that was so popular when it was first introduced 32 years ago The visuals created by the memories of this early stage video game are an accurate depiction to visualize what is happening …
What do you do when an angry customer wants to speak to your boss? You can’t manage a successful dealership without having customers, and unfortunately, where there are customers, there are also difficult customers. We’ve all had to deal with …
