Category: Columns

Customer service always wins

October 16, 2015

THERE’S A LESSON F&I MANAGERS CAN LEARN FROM J.D. POWER’S 2015 CANADIAN DEALER FINANCING SATISFACTION STUDY It’s been drilled into dealers’ heads that customer service, not price, can help differentiate between competitors. The same holds true for lender partners who …

Millennial matters

October 1, 2015

MAKE MILLENNIALS FEEL COMFORTABLE IN THE F&I OFFICE — AND THEY’LL TALK ABOUT IT Sometimes small gestures can make a big difference in customer experience. Especially when that customer is deciding on a big purchase for the first time — …