At your service
CANADIAN AUTO DEALER INTRODUCES A NEW FIXED-OPS SECTION THAT WILL GIVE YOU THE TIPS AND TRICKS TO HELP RUN YOUR DEPARTMENT SMOOTHLY Fixed-ops. A term used to refer to an aspect of the dealership many do not seem to understand. …
Category: Columns
Lost and found
RETURN.ME HELPS CUSTOMERS RETRIEVE LOST KEYS — AND DEALERSHIPS KEEP CUSTOMERS IT CAN COST CUSTOMERS hundreds of dollars to replace their vehicle key fobs. Knowing they could retrieve their keys would give them peace of mind. That’s the service Return.Me …
Bank on bricks and mortar
IF WE’VE LEARNED ANYTHING FROM THE RETAIL BANKING INDUSTRY, IT’S THAT BRICKS AND MORTAR DEALERSHIPS STILL MATTER TO CUSTOMER EXPERIENCE. HOW WILL YOU ADD CAPACITY? WHILE THE ECONOMY HAS HAD bumps in the road, Canadian auto sales continue to grow. …
Let’s chat
LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you that live chat usage …
Social sabotage
RESOLVE AN ANGRY COMMENT ON SOCIAL MEDIA AS SOON AS IT HAPPENS WE’VE ALL HEARD the expression, “it’s all fun and games until someone gets their eye poked out.” I think that also applies to social media and the auto …
On the Road with Ted Lalka, Vice-President, Product Planning and Marketing, Subaru Canada
TED LALKA TALKS ABOUT BUILDING UP SUBARU’S BRAND AWARENESS IN CANADA CANADIAN AUTO DEALER traveled to Subaru Canada’s head office in Mississauga, Ont. for a one-on-one interview with the Vice-President of Product Planning and Marketing, Ted Lalka. Here’s part of …
Merchant services management
MERCHANT BROKER TACKLES PAYMENT PROCESSING PAIN PAYMENT PROCESSING or merchant services is crucial to a dealership’s daily operations, yet it can cause a huge headache to manage. But Merchant Broker said it can take away some of that stress. “We …
Perception is everything
A DEALERSHIP MIGHT THINK IT’S PROVIDING A POSITIVE EXPERIENCE BUT A CUSTOMER MIGHT SEE IT DIFFERENTLY Providing quality customer care is the desired goal for every dealership. As the competition in the market continues to increase, one of the main …
Tune up
MEET DYNAMIC MUSICAL DUO DOUG AND JENNIFER LEAHY AND THEIR TALENTED CHILDREN Doug Leahy gained fame with his siblings in the award-winning Canadian folk group, Leahy, back in the 1980s. Nowadays, he’s passing on the family tradition and his Celtic …
What the future holds
AUTONOMOUS VEHICLES ARE COMING BUT MOST CONSUMERS ARE NOT YET READY TO EMBRACE THE TECHNOLOGY. SO WHAT DOES THAT MEAN FOR THE INDUSTRY? Like it or not, we’re well down the road to autonomous cars — although just what “autonomous” …
The gift of complaints
EMBRACE CUSTOMER COMPLAINTS. THEY COULD BE GOOD FOR YOUR BUSINESS. Virtually every dealership encounters customer complaints from time to time. Sometimes it’s easy to get caught up in the complaints and lose track of how many satisfied customers say nothing …
Focus your energy
AS WE HEAD INTO THE FOURTH QUARTER OF 2015, IT’S TIME TO TAKE A CLOSE LOOK AT YOUR DIGITAL STRATEGY The fourth quarter is just around the corner and the push to meet our lofty 2015 sales targets is upon …
