Charging into Canada
He’s come a long way from growing up in northern Ontario around Timmins, but San-Diego, Calif.-based Pierre Gagnon still enjoys coming back to his home country to visit family and friends.
Category: Columns
Cater to your customer
It’s true that amazing customer service is timeless. In the age of the Internet, the experience and opinion of one person can influence hundreds through social media and thousands through review websites such as DealerRater and Yelp.
Birchwood Collision Centres receive Mopar certification
Birchwood Collision Centres have become Manitoba’s first and only Chrysler, Dodge, Ram, Jeep and Fiat Certified Collision Repair Facilities as of early June, 2016. Being the only certified repair facility means Manitoba vehicle owners can comfortably get serviced at Birchwood …
It starts with process
Having a solid lead process can be the difference between capturing a customer and having them walk out the door Well it’s official. The future is now — we just can’t underestimate the influence of “digital” on the customer journey …
Cars of the future
Will BEVs take over the automotive world? Or will hybrids better satisfy buyers? Based on recent mass media coverage, much of it fuelled by the Tesla/Elon Musk hype machine, it seems a forgone conclusion that battery electric vehicles (BEVs) are …
The best way to build
Looking at the pros and cons of three basic types of construction One of the most frequently asked questions I get from dealers is how to go about hiring a general contractor and architect. Choosing a general contractor (GC) and …
Decoding your customers
Knowing your customers can help keep them satisfied Your customers are important sources of information. The more you know about them, the easier it can be to enhance their satisfaction. That’s why it’s important, especially from a customer relations perspective, …
Let’s get social
Make social media work for your dealership Social media may be one of the most under-used marketing tactics in the auto dealership industry. Many dealerships post irregularly, rely on content already created by the brands they sell, or skip over …
Brave new world
Connected and automated vehicle technology part of government plans to improve safety and efficiency on Canadian roads Back in mid-February, Hon. Marc Garneau, Canada’s Minister of Transport, provided testimony to the Transportation and Communications Standing Committee of the Senate, during …
Make your move
In the face of uncertainty, it’s more important than ever to get prepared The first quarter of 2016 has surprised many and also disappointed a few. With year-to-date new vehicle sales up in most parts of the country, Alberta, Saskatchewan …
Keeping your customers happy
How do you drive success at your dealership? The auto industry has a long-standing policy of incentivising dealers and staff based on customer satisfaction scores in surveys. While there is no doubt that the customer experience at the dealership has …
Hot new products
2016 NADA Convention & Expo show floor was packed with new fixed ops equipment and products From cabinets to wheel balancers and more, there were plenty of exciting products on the fixed ops side at the 2016 NADA Convention & …
