Many dealerships are “digital deserts” but with some planning and strategy you can weave in powerful digital signage content throughout your facility We have been hearing about the in store digital revolution for years now. Many dealers have invested to …
You can’t open any automotive blog, trade journal or website without reading something about we need to change the way we buy and sell cars. I think it’s time to stop dancing around at the edges of the status quo …
Dealers trying to navigate the future of auto retailing can be sure of one thing – it will be a wild and wooly roller coaster ride It seems though you cannot escape the barrage of “experts” predicting the demise of …
The 5th annual CADA Summit is fast approaching and the Canadian auto dealer team is eager to take in this year’s event. Our team has provided gavel to gavel coverage of the first four events, and we compiled our list …
Chuck Seguin: Canadian auto dealer columnist Chuck Seguin offers his thoughts on the highlights from the the 2017 CADA Summit. When he wasn’t taking in the presentations, Seguin also conducted video interviews with a number of dealers at the event. …
Millennials will soon be your biggest group of customers. Are you ready to serve them? The first production Model T rolled off the assembly line in 1908. This is the car that everyone remembers because it was, and remains, a …
New research yields some interesting findings about buying habits. Dealers would be wise to take heed. There is a lot of hype in the media these days about emerging automotive technology. The subject that seems to be getting most attention …
Want to keep customers happy? Keep them fed! A stale bagel. A lukewarm k-cup coffee. The universe of dealership food is neither wide nor enticing. Which is strange since the best way to get people to return to anywhere is …
Treat customers with respect, and they will come back It takes patience and special skills to excel at the customer service game. Working in the customer service industry could be one of the biggest challenges in your life. Regardless of …
In the midst of auto industry disruption there are big opportunities and risks The conversations I have had recently with current and future retailers covered the full spectrum of concern over uncertainty of the future of auto retailing, on the …
Musings about a few interesting developments from 2016 Another year, another record broken in the Canadian car market — or so experts predict. Most analysts agree that despite a few months of sales declines, Canada is still on track to …
Polls show Canadians support the environment — as long as there’s no personal cost It has been a little over a year since the Liberals won the last federal election. Now a year into his mandate, Justin Trudeau’s approval rating …
