Digital evolution
Have you ever surfed the Carvana website? The U.S. online-only used car dealer allows you to shop, finance and trade in a vehicle, all from the comfort of your couch.
Category: Columns
Autonomous cars: A high-tech utopian dream
It’s difficult to see, read or listen to almost any kind of media report these days without encountering some reference to autonomous vehicles — typically, how wonderful they will be, all the problems they will solve, and who will get …
Digital strategies drive your dealership forward
I’ve always said the vast majority of dealer principals are some of the greatest entrepreneurs we have in Canada. They are street savvy and understand all aspects of the traditional buying cycle. They sell, buy and repair vehicles every day.
The real deal
Genuine customer service is so much more than just solving problems or addressing complaints. At the heart of providing a genuine product and service, we must care first about our obligations and the customer we serve. Dale Carnegie once put …
Build rapport with your OEM
At any given time, our team is involved with nearly a hundred image program projects across Canada. In most cases, we are hired by the OEM and mandated to dealers.
Time for a crash course
As consumers, we don’t spend much time thinking about where our vehicle gets repaired after we’ve been in an accident. After all, why should we? Isn’t one collision repair facility the same as the next?
Mixed signals
We’ve been hearing a lot over the past few years about how important digital communication is in the car buying process and how critical it is for dealerships to invest in and develop digital communication, sales and marketing strategies.
Charging into Canada
He’s come a long way from growing up in northern Ontario around Timmins, but San-Diego, Calif.-based Pierre Gagnon still enjoys coming back to his home country to visit family and friends.
Cater to your customer
It’s true that amazing customer service is timeless. In the age of the Internet, the experience and opinion of one person can influence hundreds through social media and thousands through review websites such as DealerRater and Yelp.
Birchwood Collision Centres receive Mopar certification
Birchwood Collision Centres have become Manitoba’s first and only Chrysler, Dodge, Ram, Jeep and Fiat Certified Collision Repair Facilities as of early June, 2016. Being the only certified repair facility means Manitoba vehicle owners can comfortably get serviced at Birchwood …
It starts with process
Having a solid lead process can be the difference between capturing a customer and having them walk out the door Well it’s official. The future is now — we just can’t underestimate the influence of “digital” on the customer journey …
