GAIN YOUR CUSTOMER’S TRUST, AND YOU’LL HAVE THE ULTIMATE COMPETITIVE ADVANTAGE Trust is the emotion that propels customers to the side of the gap between hope and evidence, and between expectation, experience and fulfillment. The manner in which the OEM, …
HOW TO STAY AHEAD OF THE CURVE IN THE EVER-CHANGING AUTO RETAIL INDUSTRY Happy New Year! 2015 was another eventful and prosperous year for the automotive industry. As we shift gears and head into 2016, I would like to take …
BUILDINGS ARE NOW FULL OF SMART FEATURES THAT CAN HELP YOU MONITOR THE SAFETY AND EFFICIENCY OF YOUR FACILITY Technology is evolving in everything around us. From semi-autonomous features in vehicles to the newest iPhone and android smartphone apps, we …
TRUST IS SUCH A KEY COMPONENT TO SUCCESSFUL SALES AND RELATIONSHIP BUILDING. ARE DEALERS READY TO BOOST CUSTOMER TRUST? My column last month was entitled Back to the Future and as we enter a new year, I thought it appropriate …
LOOKING AT CONSUMER TRENDS THAT WILL IMPACT RETAIL IN 2016 AND BEYOND If you look back just five years, the rate of change in the way most business is conducted has been nothing short of amazing — and it’s not …
MAKE COLOURS WORK FOR YOUR WEBSITES TO HELP GENERATE LEADS Depending on the month and what newsletters you subscribe to, one button colour is held up as the correct choice for high conversion rates. A few months ago it was …
EXPLORING ISSUES THAT ARE SHAPING THE BUSINESS OFFICE As the margin on new-vehicle sales continues to decline, many dealers are shifting their focus to other profit-generating areas of their operations — like the business office. Over the past year we’ve …
TOOLS OF THE TRADE MAXIMUM PROTECTION, Weld fume extractor & dust extractor Chief’s new weld fume extractor and dust extractor received approval from Ford Motor Company for use when repairing collision damage on the aluminum-bodied F-150 pickup truck. The two …
Canadian auto dealer traveled to the headquarters of Toyota Canada in Scarborough, Ont. for a one-on-one interview with Larry Hutchinson, who was the Vice-President of Sales and Marketing at Toyota Canada Inc. Since that interview, he was named President & …
LEADER AUTO RESOURCES CELEBRATES 35 YEARS OF SUCCESS Leader Auto Resources (LAR) inc., North America’s largest car dealer buying group, celebrated its 35th anniversary in the fall. The theme of the celebrations was “from one generation to the next”, a …
It was confirmed in early December that the first fully electric- powered Porsche is on its way. That’s newsworthy, partly because the brand carries a strong image. But in reality, this is just one more vehicle being added to the …
CANADIAN ROCK ICON KIM MITCHELL TOUCHED DEALERS AT THE 2015 ANNUAL TADA CHRISTMAS LUNCHEON WITH AN EMOTIONAL TRIBUTE This year’s Trillium Automobile Dealers Association (TADA) Annual Christmas Luncheon held on Dec. 11 was one dealers would never forget. Canadian rock …
