Articles by: Alan Bird

Keeping yourself “Above the Line”

Keeping yourself “Above the Line”

August 4, 2017 at 11:12 am 0 comments

Winning the game both on the field and in the showroom depends on the right mentality Early in 2016, I decided to go back to coaching and accepted the Head Coach role for a Midget AA Boys hockey team. For any of you familiar with seventeen year-olds, you certainly understand […]

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Share your voice

Share your voice

March 29, 2017 at 4:39 pm Comments are Disabled

Blogging is a powerful way to boost SEO and raise your industry profile. In 1996, Bill Gates wrote an article about the new opportunity the Internet presented regarding the sharing of information. Though the article focused primarily on how companies could eventually see revenue from the distribution of information, he […]

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Disrupting the status quo

Disrupting the status quo

December 22, 2016 at 4:32 pm Comments are Disabled

Millennials will soon be your biggest group of customers. Are you ready to serve them? The first production Model T rolled off the assembly line in 1908. This is the car that everyone remembers because it was, and remains, a symbol of change. It represented a transformation of a way […]

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Change or be changed

Change or be changed

October 26, 2016 at 4:58 pm Comments are Disabled

Reflecting on changing consumer expectations in the digital era Earlier this fall, I attended the 11th Annual Google ThinkAuto conference in Toronto. Held at Massey Hall, the event had all the makings of a really cool concert, including a last minute door-opening to create excitement, a countdown clock, ThinkAuto t-shirts […]

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Digital strategies drive your dealership forward

Digital strategies drive your dealership forward

August 4, 2016 at 3:05 pm Comments are Disabled

I’ve always said the vast majority of dealer principals are some of the greatest entrepreneurs we have in Canada. They are street savvy and understand all aspects of the traditional buying cycle. They sell, buy and repair vehicles every day.

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It starts with process

It starts with process

June 13, 2016 at 3:55 am Comments are Disabled

Having a solid lead process can be the difference between capturing a customer and having them walk out the door Well it’s official. The future is now — we just can’t underestimate the influence of “digital” on the customer journey any longer. Integrating digital into your sales process is crucial […]

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Stand out from the crowd

Stand out from the crowd

May 4, 2016 at 12:47 am Comments are Disabled

I was recently invited to spend some time at Google Canada. From a search and content perspective, you couldn’t ask for a better source.  I mean, Google gobbles up words for breakfast, lunch, and dinner. During our time there, we discussed “organic search.” The one thing that resonated was the […]

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Five star experience, five star reputation

Five star experience, five star reputation

March 8, 2016 at 9:02 pm Comments are Disabled

YOUR ONLINE REPUTATION MATTERS. HERE’S HOW TO DEVELOP, BUILD AND PROTECT YOUR BRAND ONLINE. Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”    You’ve spent years building your dealership’s reputation — […]

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