Understanding key digital KPIs is absolutely critical for achieving success in dealership digital marketing Good dealers today understand the need for high-quality digital marketing strategies, especially considering that over 90 per cent of car shoppers begin their research online. Attend …
Probably the most common question I get from dealers is “How do I get more leads?” Leads are the lifeblood of automotive retail and when I hear dealers requesting more, I know we can help. With well over 80 per …
FORGET DESKTOPS. THE WAY CONSUMERS USE THEIR MOBILE DEVICES IS CHANGING BY THE DAY J.D. Power reported that between 2012 and 2013, the number of vehicle shoppers who used an automotive website or app on a smartphone grew by 73 …
MAKING MORE (AND BETTER) CUSTOMER CONNECTIONS WITH AN INITIAL QUALITY RESPONSE Connecting with customers via email may sound as easy as 1-2-3. Receive a lead, respond with an electronic note and wait for the customer to reach back out with …
ALAN BIRD LOOKS AT THE GOVERNMENT’S NEW ANTI-SPAM LEGISLATION AND WHAT IT REALLY MEANS FOR DEALERS The new Canadian Anti-Spam Legislation (CASL) will destroy marketing. If you believe that statement, follow these instructions: 1) Take a deep breath and 2) …
WHAT GOOGLE’S NEW ALGORITHM MEANS FOR DEALERS ON THE DIGITAL FRONT Late in 2013, Google celebrated its 15th birthday by announcing a big change to its search engine with the introduction of a completely new algorithm called Hummingbird. Buzz about …
OUR NEW COLUMNIST ALAN BIRD PRESENTS US WITH SOME SURPRISING INFORMATION WHEN IT COMES TO THOSE CONSUMERS WHO ARE REALLY SHOPPING FOR VEHICLES ONLINE We all like to think we know who our customers are. After all, we’re smart people; …
