Make the shift
MOVING YOUR F&I PRODUCT INFORMATION ONLINE CAN HELP INFORM YOUR CUSTOMERS – AND LEAD TO MORE SALES No one likes looking at a cluttered website. An abundance of text and headings with multiple drop down menus are bound to give …
Category: Columns
Roaming the outdoors
MEET SIMON WHITFIELD, CANADIAN TRIATHLON CHAMPION AND TWO-TIME OLYMPIC MEDALIST Celebrity: Simon Whitfield Profession: Two-time Olympic Medalist + 12-time Canadian Triathlon Champion Vehicle: 2015 Land Rover Discovery Sport SUV Simon Whitfield captured Canadian hearts after winning gold in the men’s …
Engage your employees — delight your customers
EMPLOYEE ENGAGEMENT IS CRUCIAL TO MAKE YOUR DEALERSHIP STAND OUT FROM THE CROWD Recently a dealer said to me, “This would be a great business if it weren’t for customers and employees.” I found this a little shocking that a …
Avoid the BDC pitfalls
IT’S TIME TO CREATE YOUR BUSINESS DEVELOPMENT DEALERSHIP — AND MAKE IT STICK When set up properly, Business Development Centres (BDCs) are a great way to grow your dealership’s sales and service business. The trouble is that many I have …
Connecting the dots
THE TECHNOLOGY TO CONNECT OUR VEHICLES AND COLLECT TONS OF DATA IS RACING AHEAD UNCHECKED. BUT HAVE WE REALLY CONSIDERED THE IMPLICATIONS? There have been numerous articles written recently about autonomous vehicles, the automated vehicle, and the connected vehicle; as …
Merchandising strategies to dominate your market
SIMPLE AND POWERFUL NEW MOBILE TOOLS HELP DEALERSHIPS SHOWCASE THEIR INVENTORY ONLINE — QUICKLY In my June 2014 column, I wrote about the importance of ensuring that your initial response to an online request was constructed properly and that it …
It’s not too late
VANISHED CUSTOMERS ARE YOUR HIDDEN TREASURES. WIN THEM BACK TO SUSTAIN YOUR SUCCESS Customers are the foundation of your business. Exceeding their expectations by respecting and rewarding their patronage is the best way to win back their retention and loyalty …
There’s an app for that…
AND THAT’S NOT NECESSARILY A GOOD THING Is your service department in danger of being replaced with a bit of computer code transmitted wirelessly over the Internet? Probably not, but much of the work it does just might be. It …
Faster is better
CUSTOMERS EXPECT THEIR ONLINE INQUIRIES TO BE HANDLED PROMPTLY, AND DEALERS NEED TO BE READY TO RESPOND It’s not news that consumers use the Internet actively in their vehicle shopping process and increasingly, to schedule service visits. In many cases, …
Missing the mark
EXPERTS SAY THAT MANY DEALERS AREN’T SELLING ENOUGH F&I PRODUCTS TO THEIR USED CAR BUYERS. IT COULD BE A BIG MISSED OPPORTUNITY Canadian dealers have been a doing a tremendous job of growing their F&I sales. Data from Dennis DesRosiers …
Bright Ideas
GET THE RIGHT LIGHTING FOR YOUR SHOWROOM In this column we try to bring facility-centric ideas to the forefront that are generally off the radar, but that can have a positive return on investment, customer loyalty and employee morale. From …
Dealers look for new software tools
SERTI’S SOFTWARE AS A SERVICE OFFERING FOR DEALERS Following a successful pilot-testing program held in April, SERTI is deploying its Software as a Service solution across the country. Becoming the preferred solution for Canadian dealerships, the Software as a Service …
