Social sabotage
RESOLVE AN ANGRY COMMENT ON SOCIAL MEDIA AS SOON AS IT HAPPENS WE’VE ALL HEARD the expression, “it’s all fun and games until someone gets their eye poked out.” I think that also applies to social media and the auto …
Author: David Kain
Game on
THE CUSTOMER EXPERIENCE IS YOUR “MOMENT OF VALIDATION!” Rest assured, every dealer can provide the lowest price, highest trade in and even the lowest payment. What separates the best from the rest, however, is how they deliver the customer experience. …
Avoid the BDC pitfalls
IT’S TIME TO CREATE YOUR BUSINESS DEVELOPMENT DEALERSHIP — AND MAKE IT STICK When set up properly, Business Development Centres (BDCs) are a great way to grow your dealership’s sales and service business. The trouble is that many I have …
Where have all the managers gone?
Try David’s Pop Quiz to see if your online lead handling expertise is up to scratch Nearly every week I am in a dealership somewhere in Canada or in the U.S. assisting with its BDC or Internet operation and a …
