The technical direction it has pioneered is the way of the future General Motors’ hopes that the Chevrolet Volt would trigger a renaissance for the company as a technology leader seem to be evaporating along with sales of the revolutionary …
In our next installment in the Canadian auto dealer and Harris/Decima Research project, we asked Canadians whether they trust their dealer’s service department We got a great response from dealers to our request for questions you’d like us to ask …
New problem solver column debuts In this new regular feature, we introduce you to a remarkable customer service specialist who will teach you how to masterfully handle difficult customer disputes that arise in your dealership. Whether you’re selling automotive products …
First survey of Canadian car buyers reveals key triggers affecting purchase impressions Attention Readers: This new feature Canadian auto dealer is introducing deserves your full attention. Working with one of Canada’s leading research firms, we are asking your customers for …
But customers need to know what they are If analyst predictions are correct, we’re in for another round of gasoline price hikes this spring and summer. And if past experience is a good indicator, as it usually is, buyers will …
New inventory management tools worth a look This was a particularly hectic year at the National Automobile Dealers Association convention and it was not only because it was Super Bowl Weekend in Las Vegas, though I am sure that had …
The five core Internet structures for dealerships The three main pillars essential to dealership success are marketing, process and structure. I’d like to spend some time focusing on structure, as it is the number one killer of Internet departments throughout …
Survey of Canadian car buyers reveals facility plays a big role, but your people matter too Working with one of Canada’s leading research firms, Canadian auto dealer is asking your customers for answers to questions dealers most need to know, …
An update on the Mechanics Beyond Borders project Back in the mid-fifties, my dad was a service manager of a Reliant dealership: “A three wheeler as used by Mr. Bean!” I was eight when I started going to the workshop …
As the price of gas increases, consumers become increasingly interested in the fuel efficiency of their vehicles, and in fuel efficiency in general According to a survey conducted by Synovate last year, fuel economy was the third most important concern …
If so, there’s plenty to sell in today’s cars and trucks Automakers have attempted to sell the safety attributes of their vehicles with varying degrees of success over at least the past 75 years. Advanced safety features did nothing to help …
A little stroll can reveal lots of good information Have you ever been on board an aircraft when it roared down the runway with the captain sitting in the washroom? Of course not; this is one of the most critical …
