Use you digital marketing presence to stand out from the crowd Take a look at the two most prominent companies in our society: Apple and Google. Decades ago, Apple began as a hardware company, spearheading the computer generation we know …
The Canadian auto dealer / Harris Decima Research series continues with a look at the technology consumers want powering their vehicles When it comes to what’s under the hood, gasoline is still king, hybrids are gaining broader acceptance, and headwinds …
An online classified vehicle service can provide convenient networking for dealers In the remarketing business, dealers are always looking at ways to streamline the process, both in terms of time and money. Traditionally, the only way to buy or sell …
Synergies are the key to solid service business When it comes to generating sales per work orders, just how many bites of the apple do you get? Another question might be: do you really care? Generally, there are three areas …
Spray-on bedliners are becoming increasingly popular among truck customers as well as a profit centre for dealers For dealers, the ability to understand a particular customer’s needs and wants, includes not only the vehicle and options but also accessories. Furthermore, …
Canadian auto dealer is invited to an Ohio lab to get the lowdown on an electro-magnetic rust control product Given Canada’s harsh climate and the substantial investment consumers make in new vehicles, the notion of protecting them against the elements …
Will today’s spending pay off tomorrow? Each and every dealer in Canada is constantly being asked to invest in their dealerships. These requests largely come from OEMs but sometimes they come from other sources, like municipalities, while even competitive dealers …
A good offence is needed to manage online reviews One marketing channel that deserves more attention is managing your online reputation. Online reviews used to be primarily a defensive play in the automotive space, where dealers were listening online to …
What will that new standard mean for cars, dealers and buyers in Canada? We’ve all known it was coming. It’s been a topic of discussion for the past couple of years. But it was always tentative. Now it’s official. The …
“The goal of social media is to turn your customers into a volunteer marketing army.” – Jay Baer, author, The NOW Revolution The most-profitable new customers come from referrals by your existing customers. Your job with social media is to …
Does it really make sense for the industry? I was having a conversation with my brother-in-law a few weeks back and although he knows what I do, he asked me if I would describe myself as working in the automobile …
In this installment of the Canadian auto dealer and Harris/Decima Research project, we asked Canadians about their experiences in the business office with finance and insurance products Whether you call it the business office, F&I (or even still “the box”) …
