What do you do when an angry customer wants to speak to your boss? You can’t manage a successful dealership without having customers, and unfortunately, where there are customers, there are also difficult customers. We’ve all had to deal with …
More pressure is needed to curb the texting and driving epidemic Things have changed dramatically since I was a child with respect to what is considered socially taboo “in-vehicle” behaviour. I remember driving to visit my cousins in Meaford, Ont. …
Three ways to maintain credibility and retain your fixed ops customers When we’re making decisions to purchase, no matter how great or small, it’s in our nature to discover and investigate every fact we can. We crave trust and we …
Are you making these marketing mistakes on Facebook? When I meet with dealers and marketers in charge of developing a dealership’s marketing strategy, I ask, “What is your Facebook strategy?” Every single time I am told how they post “status …
Use you digital marketing presence to stand out from the crowd Take a look at the two most prominent companies in our society: Apple and Google. Decades ago, Apple began as a hardware company, spearheading the computer generation we know …
The Canadian auto dealer / Harris Decima Research series continues with a look at the technology consumers want powering their vehicles When it comes to what’s under the hood, gasoline is still king, hybrids are gaining broader acceptance, and headwinds …
An online classified vehicle service can provide convenient networking for dealers In the remarketing business, dealers are always looking at ways to streamline the process, both in terms of time and money. Traditionally, the only way to buy or sell …
Synergies are the key to solid service business When it comes to generating sales per work orders, just how many bites of the apple do you get? Another question might be: do you really care? Generally, there are three areas …
Spray-on bedliners are becoming increasingly popular among truck customers as well as a profit centre for dealers For dealers, the ability to understand a particular customer’s needs and wants, includes not only the vehicle and options but also accessories. Furthermore, …
Canadian auto dealer is invited to an Ohio lab to get the lowdown on an electro-magnetic rust control product Given Canada’s harsh climate and the substantial investment consumers make in new vehicles, the notion of protecting them against the elements …
Will today’s spending pay off tomorrow? Each and every dealer in Canada is constantly being asked to invest in their dealerships. These requests largely come from OEMs but sometimes they come from other sources, like municipalities, while even competitive dealers …
A good offence is needed to manage online reviews One marketing channel that deserves more attention is managing your online reputation. Online reviews used to be primarily a defensive play in the automotive space, where dealers were listening online to …
