Make customers reappear!
Internet expert offers “magic tricks” for your website I am sure you have had it happen to you before. Maybe you were aware of it or maybe you thought it was just a coincidence? I am talking about retargeting which …
Category: Columns
Five social marketing tips for dealership fixed ops
Canadian auto dealer introduces a new column to help boost your digital dollars from digital marketing and social media campaigns in fixed operations I talk regularly to fixed ops managers and their staff who want to know more about social …
Finding a perfect balance
Getting the mix right between retail and warranty labour Many years ago as a zone service manager I used to tell dealership service managers that they were in control of managing the mix between retail and warranty labour. That meant …
Don’t write off the Volt just yet
The technical direction it has pioneered is the way of the future General Motors’ hopes that the Chevrolet Volt would trigger a renaissance for the company as a technology leader seem to be evaporating along with sales of the revolutionary …
Do you trust me?
In our next installment in the Canadian auto dealer and Harris/Decima Research project, we asked Canadians whether they trust their dealer’s service department We got a great response from dealers to our request for questions you’d like us to ask …
Convert complaints into compliments
New problem solver column debuts In this new regular feature, we introduce you to a remarkable customer service specialist who will teach you how to masterfully handle difficult customer disputes that arise in your dealership. Whether you’re selling automotive products …
Be more open on pricing, win more referrals
First survey of Canadian car buyers reveals key triggers affecting purchase impressions Attention Readers: This new feature Canadian auto dealer is introducing deserves your full attention. Working with one of Canada’s leading research firms, we are asking your customers for …
There are alternatives to the alternatives
But customers need to know what they are If analyst predictions are correct, we’re in for another round of gasoline price hikes this spring and summer. And if past experience is a good indicator, as it usually is, buyers will …
Reflections on NADA
New inventory management tools worth a look This was a particularly hectic year at the National Automobile Dealers Association convention and it was not only because it was Super Bowl Weekend in Las Vegas, though I am sure that had …
Get the structure right
The five core Internet structures for dealerships The three main pillars essential to dealership success are marketing, process and structure. I’d like to spend some time focusing on structure, as it is the number one killer of Internet departments throughout …
Facility plays key role for vehicle shoppers
Survey of Canadian car buyers reveals facility plays a big role, but your people matter too Working with one of Canada’s leading research firms, Canadian auto dealer is asking your customers for answers to questions dealers most need to know, …
With a little help for my friends
An update on the Mechanics Beyond Borders project Back in the mid-fifties, my dad was a service manager of a Reliant dealership: “A three wheeler as used by Mr. Bean!” I was eight when I started going to the workshop …
