Facebook’s new “Nearby” could dramatically impact your dealership Facebook has recently announced a new feature that could have tremendous impact on dealers. It’s called “Nearby” and it’s on the iOS and Android Apps. This new feature is a discovery engine, …
WEIGHING IN THE PROS AND CONS WHEN IT COMES TO PAYMENT OPTIONS FOR YOUR DIGITAL SALES AND MARKETING STAFF A common question I get in speaking to the thousands of dealers I face per year is, “should I or shouldn’t …
Use you digital marketing presence to stand out from the crowd Take a look at the two most prominent companies in our society: Apple and Google. Decades ago, Apple began as a hardware company, spearheading the computer generation we know …
You need to merge your print and digital marketing together As we dive deeper and deeper into digital marketing, many dealers make the mistake of turning completely away from traditional marketing, as if one is in opposition to the other. …
Go with what works, not with what was budgeted Too many dealers are limiting their success online and hampering profitability because they have Internet budgets. Having an “Internet budget” is the result of a short sighted marketing approach that helped …
Customer satisfaction index scores are flawed and inaccurate. Everyone knows it, but nobody is willing to do anything about it The idea behind a customer satisfaction index is right on: collect honest customer feedback so dealership performance can be measured …
This past October, hundreds of the nation’s most progressive auto dealers converged in Las Vegas for the 2011 DrivingSales Executive Summit (DSES). The event was roiling with progressive thinking and tactical battle plans. I could write pages about the CEO …
Why tracking an average response time on Internet leads doesn’t help you Everybody in the industry knows that we need to respond to our Internet leads right away. This is the age of immediacy! You can go online and find …
Digital marketing guru Jared Hamilton shares his insights The Internet has hit the auto industry in a very big way. It touches virtually 90 per cent of all consumers and affects every single profit center within a dealership. There is …
