Some may be ready to buy a vehicle that’ll actually make them unhappy Qualifying potential buyers is a standard part of the sales process. Now, however, there’s an added dimension to it. With all the media and government focus on …
TV host Jonathan Scott loves his Ford pickup Celebrity: Jonathan Scott Profession: Contractor and TV Host, “Property Brothers” and “Buying and Selling” Vehicle: 2010 Ford F-150 Jonathan Scott is a licensed contractor who has turned his passion for building homes …
Our industry suffers from a perceived lack of trust, yet there are plenty of examples of service departments dealing with customers that seem to reinforce that stereotype rather than break it This past summer I went for a physical checkup …
The advent of online shopping tools hasn’t necessarily changed consumer shopping habits As recently as 10 years ago, many were predicting that the advance of the digital age would have two possible effects on the auto retailing business: first, it …
Why having a solid foundation is key when it comes to succession planning It’s that time of year again, when I remind all dealers that its time to review their succession plans, wills, and contingency plans. I know that it …
How a growing trend in labour legislation in the U.S. could impact auto manufacturing here at home Unless you have been living under a rock, you have probably heard of Psy’s “Gangnam — style” YouTube video. You may have even …
Customer service tips… let’s shift back to the basics You are the “face and personality” of your dealership; this is especially true if you’re dealing with your customers on the front line. The first personal impression you make on your …
Our new columnist, Monte Weis, shows why the “physical” attributes of a dealership are hugely important, even as we enter the digital age The unofficial National Rifle Association slogan “guns don’t kill people, people kill people”, has always been thought …
Improve your customer experience if you want better online reviews It’s 6:37 am on Sunday and my cell phone starts ringing. I snatch it up quickly from a deep sleep trying to shut the alarm off or so I thought. …
HOW SOLID BUSINESS PRACTICES OFTEN GET SHELVED FOR TRIVIAL REASONS We once listened to a mass merchandiser who had a very interesting theory. It was that most successful businesses eventually fail because they stopped doing the things that made them …
COMEDIAN TRACY MORGAN SHARES HIS LOVE OF JAGUARS Tracy Morgan gained fame as a cast member on Saturday Night Live. He was best known for his impersonations of Aretha Franklin, Mike Tyson, and Star Jones. Nowadays, he plays Tracy Jordan …
WHY ITS IMPORTANT TO UNDERSTAND THAT THE NUMBERS DON’T NECESSARILY REPRESENT THE REAL WORLD Fuel consumption is a major factor in the purchase decision for many new-vehicle buyers — a fact supported by both consumer surveys and anecdotal experience. As …
