Why making changes to a physical window sticker might not be the most effective way to educate consumers about vehicle fuel economy One year ago in the April 2012 edition of Canadian auto dealer I wrote an article related to …
Learning how to identify problems and effectively solve them Despite your best efforts to provide quality customer service, customers will be displeased from time to time. But don’t simply accept ongoing dissatisfaction as an inevitable part of doing business. Instead, …
Why the trend for acquisition is being driven by market conditions Back in 1997 we first surveyed the Canadian dealership community on the topic of succession. At that time, when we examined overall Canadian demographics, we saw this baby boomer …
Facebook’s new “Nearby” could dramatically impact your dealership Facebook has recently announced a new feature that could have tremendous impact on dealers. It’s called “Nearby” and it’s on the iOS and Android Apps. This new feature is a discovery engine, …
Some may be ready to buy a vehicle that’ll actually make them unhappy Qualifying potential buyers is a standard part of the sales process. Now, however, there’s an added dimension to it. With all the media and government focus on …
TV host Jonathan Scott loves his Ford pickup Celebrity: Jonathan Scott Profession: Contractor and TV Host, “Property Brothers” and “Buying and Selling” Vehicle: 2010 Ford F-150 Jonathan Scott is a licensed contractor who has turned his passion for building homes …
Our industry suffers from a perceived lack of trust, yet there are plenty of examples of service departments dealing with customers that seem to reinforce that stereotype rather than break it This past summer I went for a physical checkup …
The advent of online shopping tools hasn’t necessarily changed consumer shopping habits As recently as 10 years ago, many were predicting that the advance of the digital age would have two possible effects on the auto retailing business: first, it …
Why having a solid foundation is key when it comes to succession planning It’s that time of year again, when I remind all dealers that its time to review their succession plans, wills, and contingency plans. I know that it …
How a growing trend in labour legislation in the U.S. could impact auto manufacturing here at home Unless you have been living under a rock, you have probably heard of Psy’s “Gangnam — style” YouTube video. You may have even …
Customer service tips… let’s shift back to the basics You are the “face and personality” of your dealership; this is especially true if you’re dealing with your customers on the front line. The first personal impression you make on your …
Our new columnist, Monte Weis, shows why the “physical” attributes of a dealership are hugely important, even as we enter the digital age The unofficial National Rifle Association slogan “guns don’t kill people, people kill people”, has always been thought …
