The chat factor
WHY CHAT IS IMPORTANT AND HOW YOU CAN GET THE MOST OUT OF IT In the last few years, live chat has grown to become a staple part of many stores’ overall marketing strategies and yet in some quarters it’s …
Author: Dennis Galbraith
The pros and cons of commission
ASSESSING DIFFERENT PAY STRATEGIES FOR DEALERSHIP SALES STAFF In the car business, we are blessed to have both the owner and the salesperson dependent upon gross profit. Until, of course, gross profit for one is not gross profit for the …
Where your hard ROI doesn’t fit
Dennis Galbraith, director of DrivingSales Data, says that in some cases, dealers need to look beyond measurable financial returns when it comes to making investments. I keep hearing bold talk about hard ROI justifications for things like branding and even …
