Fight club
Meet UFC star Sean “The Punisher” Pierson “Right now I’m in love with my car. I’m not going to lie. I like it when people see me driving around in a BMW.” Sean “The Punisher” Pierson dumped his career as …
Category: Columns
Why Internet budgets are bad
Go with what works, not with what was budgeted Too many dealers are limiting their success online and hampering profitability because they have Internet budgets. Having an “Internet budget” is the result of a short sighted marketing approach that helped …
The price is right
Understand the differences between U.S. and Canadian vehicle prices While Bob Barker is currently more closely associated with wanting to spend close to one million dollars to ship two elephants from the Metro Toronto Zoo down to an elephant sanctuary …
Rolling the retirement dice
Dealers who don’t plan ahead are gambling with their wealth Dealers by their nature are gamblers. All have risk as their middle name and go to sleep every night with millions of dollars of debt. Our business is not for …
Make customers reappear!
Internet expert offers “magic tricks” for your website I am sure you have had it happen to you before. Maybe you were aware of it or maybe you thought it was just a coincidence? I am talking about retargeting which …
Five social marketing tips for dealership fixed ops
Canadian auto dealer introduces a new column to help boost your digital dollars from digital marketing and social media campaigns in fixed operations I talk regularly to fixed ops managers and their staff who want to know more about social …
Finding a perfect balance
Getting the mix right between retail and warranty labour Many years ago as a zone service manager I used to tell dealership service managers that they were in control of managing the mix between retail and warranty labour. That meant …
Don’t write off the Volt just yet
The technical direction it has pioneered is the way of the future General Motors’ hopes that the Chevrolet Volt would trigger a renaissance for the company as a technology leader seem to be evaporating along with sales of the revolutionary …
Do you trust me?
In our next installment in the Canadian auto dealer and Harris/Decima Research project, we asked Canadians whether they trust their dealer’s service department We got a great response from dealers to our request for questions you’d like us to ask …
Convert complaints into compliments
New problem solver column debuts In this new regular feature, we introduce you to a remarkable customer service specialist who will teach you how to masterfully handle difficult customer disputes that arise in your dealership. Whether you’re selling automotive products …
Be more open on pricing, win more referrals
First survey of Canadian car buyers reveals key triggers affecting purchase impressions Attention Readers: This new feature Canadian auto dealer is introducing deserves your full attention. Working with one of Canada’s leading research firms, we are asking your customers for …
There are alternatives to the alternatives
But customers need to know what they are If analyst predictions are correct, we’re in for another round of gasoline price hikes this spring and summer. And if past experience is a good indicator, as it usually is, buyers will …
