Survey of Canadian car buyers reveals facility plays a big role, but your people matter too Working with one of Canada’s leading research firms, Canadian auto dealer is asking your customers for answers to questions dealers most need to know, …
An update on the Mechanics Beyond Borders project Back in the mid-fifties, my dad was a service manager of a Reliant dealership: “A three wheeler as used by Mr. Bean!” I was eight when I started going to the workshop …
As the price of gas increases, consumers become increasingly interested in the fuel efficiency of their vehicles, and in fuel efficiency in general According to a survey conducted by Synovate last year, fuel economy was the third most important concern …
If so, there’s plenty to sell in today’s cars and trucks Automakers have attempted to sell the safety attributes of their vehicles with varying degrees of success over at least the past 75 years. Advanced safety features did nothing to help …
A little stroll can reveal lots of good information Have you ever been on board an aircraft when it roared down the runway with the captain sitting in the washroom? Of course not; this is one of the most critical …
How global events impact us here at home We all have the tendency to live life in our own little worlds. We spend most of our time in a relatively small geographical area. We work within a reasonable distance of …
Customer satisfaction index scores are flawed and inaccurate. Everyone knows it, but nobody is willing to do anything about it The idea behind a customer satisfaction index is right on: collect honest customer feedback so dealership performance can be measured …
Regulation for vehicle recyclers will level playing field With fiscal stimulus being injected into the economy at both the federal and the provincial levels during the depths of the recession, the sovereign debt chickens are now coming home to roost …
Groundbreaking report on social media usage challenges some traditional outlooks. Are you ready to change your opinions? One snowy day, a long time ago, Trish’s grandmother was reading the newspaper. Her reading glasses were precariously balancing on the tip of …
Dealers can play a bigger role in ensuring customer satisfaction It can be dangerous out on the cutting edge. That’s a lesson Ford is learning as consumer backlash over its MyFordTouch telematics and infotainment system have precipitated a dramatic plunge …
A gaze into the crystal ball reveals ups and downs on the road ahead No one has a crystal ball but it seems like there are no shortages of individuals willing to make predictions each and every year, acting like …
Canadian auto dealer recently had a less than stellar chat experience with a Canadian dealership. Many experts suggest chat is an excellent way to engage customers. We agree. But make sure you test it out from time to time to …
