Three ways to maintain credibility and retain your fixed ops customers When we’re making decisions to purchase, no matter how great or small, it’s in our nature to discover and investigate every fact we can. We crave trust and we …
“The goal of social media is to turn your customers into a volunteer marketing army.” – Jay Baer, author, The NOW Revolution The most-profitable new customers come from referrals by your existing customers. Your job with social media is to …
Fixed ops can shine in social media marketing efforts It was just a few years ago that traditional advertising was king of the kingdom. You could blast your message to the masses and inevitably someone would hear it. Direct mail …
Tweetiquette tips to win more friends than enemies The majority of what I hear from auto dealers and their employees on the subject of Twitter is: “I don’t get it!” They say, “I don’t understand why Twitter is so valuable. …
Canadian auto dealer introduces a new column to help boost your digital dollars from digital marketing and social media campaigns in fixed operations I talk regularly to fixed ops managers and their staff who want to know more about social …
