Subaru has been seen typically as a niche brand, but the automaker is ready to get the Canadian masses on board. Canadian auto dealer columnist and automotive journalist Petrina Gentile wanted to learn more about how Subaru is building its …
When Paul Mifsud and Ian Brett took over the Fundy Honda dealership in 2009, they had 33 employees. That number has climbed up to 67. The Saint John, N.B.-based facility has also gotten new digs, moving from a 15,000 sq.ft. …
With more automakers getting into the hydrogen fuel-cell game, Hyundai is reminding the public that it was first to make these kinds of vehicles available to Canadians. The makers of the hydrogen-powered Tucson Fuel-Cell Electric Vehicle (FCEV) have sponsored and …
Staggering employee turnover has parts and service departments fighting to keep their technicians. Adayana Industry Group noted a new staff member for the Lube Tech position in a repair centre must be hired almost four times a year. That’s because …
IF WE’VE LEARNED ANYTHING FROM THE RETAIL BANKING INDUSTRY, IT’S THAT BRICKS AND MORTAR DEALERSHIPS STILL MATTER TO CUSTOMER EXPERIENCE. HOW WILL YOU ADD CAPACITY? WHILE THE ECONOMY HAS HAD bumps in the road, Canadian auto sales continue to grow. …
LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you that live chat usage …
RESOLVE AN ANGRY COMMENT ON SOCIAL MEDIA AS SOON AS IT HAPPENS WE’VE ALL HEARD the expression, “it’s all fun and games until someone gets their eye poked out.” I think that also applies to social media and the auto …
ENSURE YOUR CERTIFIED PRE-OWNED VEHICLES GET THE STAR TREATMENT THEY DESERVE It’s been a great year for certified pre-owned (CPO) sales for many dealerships. OEMs are also reporting steady increases in CPO sales. In a conference call, AutoCanada’s President and …
TED LALKA TALKS ABOUT BUILDING UP SUBARU’S BRAND AWARENESS IN CANADA CANADIAN AUTO DEALER traveled to Subaru Canada’s head office in Mississauga, Ont. for a one-on-one interview with the Vice-President of Product Planning and Marketing, Ted Lalka. Here’s part of …
BEST PRACTICES FOR DEALERSHIP WEBSITE DESIGN SEEM TO CHANGE IN THE BLINK OF AN EYE. CANADIAN AUTO DEALER OFFERS UP TIPS ON WHAT SOME OF THE EXPERTS HAVE TO SAY ABOUT DESIGN AND FUNCTIONALITY — AT LEAST TODAY. Auto dealers …
PERFORMANCE GROUPS CAN HELP DEALERS IMPROVE THEIR OPERATIONS. HERE’S HOW TO GET THE MOST OUT OF THEM. Dealers are always looking to learn about the ways they can improve their business. New technologies and forums have made it easier for …
MERCHANT BROKER TACKLES PAYMENT PROCESSING PAIN PAYMENT PROCESSING or merchant services is crucial to a dealership’s daily operations, yet it can cause a huge headache to manage. But Merchant Broker said it can take away some of that stress. “We …
