Category: Interview

No longer niche

October 28, 2015

Subaru has been seen typically as a niche brand, but the automaker is ready to get the Canadian masses on board. Canadian auto dealer columnist and automotive journalist Petrina Gentile wanted to learn more about how Subaru is building its …

Growth trajectory

January 7, 2015

Nissan Canada’s leader talks about key factors in the brand’s considerable success over the last year and some of the strategies moving forward Last year was a significant one for Nissan Canada and its dealer network. The introduction of the …