Category: Features

Driving into the future

September 12, 2016

Technology is changing the way consumers connect with vehicles. With Bill Gates in the driver’s seat, anything can happen. Name: William Henry “Bill” Gates Occupation: Entrepreneur, philanthropist, investor, programer Salary/net worth: $77.7-billion Claim to fame: Cofounder of Microsoft, the largest …

Bridging the gap

August 4, 2016

Never assume your customer knows everything about their vehicle. In fact, despite available online resources, it appears Canadians feel ill-informed about the value of their vehicle when they go to trade it in at a dealership.

A good fit

July 27, 2016

Any dealer knows there’s nothing more critical than an efficient CRM when it comes to nurturing client satisfaction and securing repeat business.

Social strategies

June 13, 2016

Canadian auto dealer spoke with four social media gurus in the auto industry to learn more about their best practices. Here’s what they had to say. Aleksandra Banas, Digital Marketing Manager, Lexus of Edmonton Banas takes a common sense approach …