Category: Features

2016 mid-year report card

September 15, 2016

The year is on track for another annual sales record but some automakers are ahead of the pack. As has been the case for the past two years, new-vehicle sales in Canada are running at record levels, up six per …

Driving into the future

September 12, 2016

Technology is changing the way consumers connect with vehicles. With Bill Gates in the driver’s seat, anything can happen. Name: William Henry “Bill” Gates Occupation: Entrepreneur, philanthropist, investor, programer Salary/net worth: $77.7-billion Claim to fame: Cofounder of Microsoft, the largest …

Bridging the gap

August 4, 2016

Never assume your customer knows everything about their vehicle. In fact, despite available online resources, it appears Canadians feel ill-informed about the value of their vehicle when they go to trade it in at a dealership.

A good fit

July 27, 2016

Any dealer knows there’s nothing more critical than an efficient CRM when it comes to nurturing client satisfaction and securing repeat business.