Category: Columns

How to maximize ROI on event sponsorships

August 20, 2025

Cutting a cheque is just the beginning — you need to build an event strategy Sponsoring an event can provide many benefits for your business, particularly when properly aligned with your target audience and brand positioning.  Participation can generate familiarity, …

Tech shortages require new approaches

August 20, 2025

Chasing solutions to the skills shortage in the auto sector The auto sector is no different than other highly-skilled and tech-based industries that face a wave of retirements in the coming years. And while skills training and recruitment has been …

Do auto shows still matter?

August 20, 2025

OEMs might have different priorities, but research shows consumers remain keen on attending Samuel Clemens, more commonly known by his pen name, Mark Twain, has many famous quotes attributed to him — some real, some fabricated.  One of his many …

To learn AI, look outside auto

August 20, 2025

You won’t find the most cutting-edge tech at the next dealer conference I love attending events and conferences all over the country and internationally. They are energizing and I always leave with new tactics, strategies and ideas to help dealers …

How high is up?

On and off again tariffs and trade wars creating uncertainty and business anxiety How high is up? That was a trick question that my Dad used to ask me when I was a kid.     Of course, the question …

Transparency and trust

August 15, 2025

A new provider is trying a different approach to the F&I business Jonah Larmor and David Bosch have decades of experience in car retail and insurance, and together they’ve combined their expertise to form AutoDrive, a Canadian company built for …

Are we facing car-flation?

June 15, 2025

Vehicle prices have risen more than many consumer goods, but the margin isn’t as wide as you might expect While walking through the Canadian International AutoShow something stood out to me: the prices of the vehicles on display.  There has …

Transforming F&I departments with AI

June 15, 2025

How Canadian dealers can boost profits, efficiency, and customer experience Artificial Intelligence has been making headlines everywhere. Maybe you’ve started managing your schedule or getting help to draft emails you’d rather not write yourself.  Now, as you gain comfort with AI tools, you …