Category: Columns

At your service

October 1, 2024

Elevating the customer experience in the service department reaps big rewards “Sales sells the first car, service sells the rest.”  You have likely heard this before. The service department is the heart of post-purchase satisfaction, plays a crucial role in …

Mixed messages on EVs

October 1, 2024

ZEV adoption requires ongoing support from senior levels of government In recent years, both the federal and provincial governments have invested significant time and political capital to advance clean energy and sustainability programs.  This includes a range of initiatives aimed …

The politicization of EVs

October 1, 2024

What would a leadership change in the U.S. mean for the transition to EVs?  The North American automotive industry is extremely well integrated, which can be characterized by production capacities being spread out around the continent and by overall supply …

It’s all about the people

October 1, 2024

Canadian auto dealer is proud to introduce our newest columnist, Bruce Duguay, who will offer his observations on our industry based on decades of auto retail experience in senior leadership roles I remember opening an issue of Canadian auto dealer …

Flying under the radar

Until EV demand soars, they will be more costly to produce.  Ihad the opportunity to attend the Management Briefing Seminar (MBS) hosted by the Center for Automotive Research (CAR) in Traverse City, Michigan in early August.   It had been …

Fighting fraudsters

October 1, 2024

Using more digital tools is making dealerships more vulnerable to fraud and identity theft.  The automotive industry is increasingly finding itself under siege by a growing trend of fraud, particularly through the use of fake IDs to purchase vehicles.  This …

Why do change efforts often fail?

July 29, 2024

Shifting to a customer experience focused mindset is key but getting there won’t always be easy In the previous issue, I mentioned the importance of inspiring teams to adopt a customer experience focused mindset.  Shifting a mindset dealership-wide can require …