Dealerships embracing shallow AI strategies risk higher costs, weaker operations and competitive decline Walk through your dealership tomorrow morning and there is a good chance someone on your team is already using artificial intelligence tools the dealership has never approved. …
PBS Systems is betting that support, flexibility and long-term relationships matter more than a list of features For most dealers, the question is no longer what a DMS can do. At this point, every major platform can point to a …
Dealerships are absorbing the cost and the strain of fixing problems they did not create I have tremendous respect for all the dealer principals and general managers in Canada, and the challenges they face every day. The car business has …
Dealers are battling through short-term disruption and long-term uncertainty In communities right across Canada, bingo halls regularly attract hundreds of patrons looking to test their luck. Bingo balls bounce and spin, delivering random outcomes. Similarly, opinions on where the North …
The shift in power enables faster action, but raises stakes for oversight and industry engagement There is no denying that the emergence of a Liberal majority government marks a significant shift in Ottawa’s political landscape, one that will have real …
Data shows auto shows drive real purchases, not just awareness or browsing A persistent myth still circulates that auto shows are primarily a brand awareness exercise—a place for families to collect brochures and sit in cars they have no immediate …
Fuel costs and interest rates are reshaping how Canadians shop for vehicles We are in turbulent times. Rising fuel prices and economic instability are having a direct, multi-layered impact on consumer behaviour in the retail automotive market. Buying patterns are …
How dealers can prepare for AI search without chasing hype For some dealers, it can feel a bit like chasing Harrison Ford in The Fugitive; everybody is running, everybody is looking for something, and nobody wants to be the one …
Why B.C.’s ZEV policy shift could reshape Canada’s EV strategy The recent introduction of amendments to zero-emission vehicle (ZEV) legislation in British Columbia marks an important, and overdue, shift in how governments approach the transition to electrification. For dealers, consumers, …
Why closing is the wrong focus for modern dealerships If you’ve seen Glengarry Glen Ross, you’ll remember Alec Baldwin’s infamous sales speech: first prize is a Cadillac, second prize is steak knives, and third prize is you’re fired. His mantra, …
A fourth voice for Canada’s auto sector—needed, but not without risk On April 15, a new Canadian automotive trade association was announced: the Pacific Manufacturing Association of Canada (PMAC). The two principal members are Honda and Toyota, and the new …
Why long-term relationships, not transactions, define success in automotive retail In automotive sales, many still operate as if the job ends when the customer drives off the lot. In reality, that moment is where the real sale begins. If you …
